china social media
Japanese Hotel Chain Sparks Outrage in China Over CEO’s Alleged Nanjing Massacre Denial
Chinese social media users are outraged by a media report accusing a Japanese hotel chain of displaying and selling books that deny the Nanjing Massacre. Read More
Alipay’s New Social Media Feature Hits Roadblock Over Suggestive Photos Controversy
A new social networking function launched by Alibaba's Alipay caused online controversy as it is likely to facilitate prostitution services Read More
Report on Daimler Executive’s Racist Remarks Goes Viral Online in China
Daimler Executive's racist remarks fueled outrage on China's Weibo platform, even though the company relieved the manager's position immediately. Read More
WeChat Case Study: Mulberry Gets Lovestruck Fans to Go the Distance for Qixi Campaign
The British brand's new WeChat campaign for China's Qixi Festival aims to connect Chinese customers across the globe with an O2O promotion. Read More
Social Commerce and Smartphones Drive China’s ‘Generation Z’ Spending
According to the results of a new survey, the rapid ascent of social media and smartphone use for e-commerce in China is only set to get bigger with the younger… Read More
WeChat Reigns As Top Social Influencer For China’s Luxury Shoppers
A new survey finds that WeChat has a bigger impact on Chinese luxury shoppers' purchase choices than any other social media source. Read More
5 Major Social Media Mistakes Brands Make In China
While many brands recognize the value of being active on Chinese social media, it's also important that they avoid key mistakes that keep them from resonating with consumers. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Stella McCartney, Audi, The Peninsula, Kate Spade, and Chow Tai Fook. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing digital campaigns on China’s social media, featuring Lamborghini, TAG Heuer, Longchamp, Burberry, and Shu Uemura. Read More
