china social media
Why Luxury Brands Should Care About Chinese E-commerce Social Media Platform Redbook
Luxury brands should care about Redbook, China's e-commerce social media platform, in which users post organic content about luxury purchases every day. Read More
Interview with Yang Mi, Michael Kors’ New Brand Ambassador
We speak with Yang Mi, one of China's most celebrated actresses, who has long had a relationship with Michael Kors and just became the brand's first ambassador. Read More
Sina Weibo Hit with Video-Streaming Ban from China Regulators
The popular platform, whose video streaming services have been gaining momentum with luxury brand KOLs in China, is one of three sites targeted in the latest online content crackdown. Read More
Industry Interview: How the Social Media Crackdown in China Will Affect Luxury Brands
In the wake of the crackdown on social media accounts in China, we interviewed an industry insider to understand if luxury brands should be concerned. Read More
Mulberry Banks on Yang Mi’s Star Power as It Expands in China
After forming Mulberry Asia, the London-based brand is leveraging the online influence of major Chinese celebrities to help drive luxury consumers to its new stores. Read More
4 Findings on the Digital Habits of Chinese Consumers that Luxury Brands Need to Know
Here are a few key findings from a new report about emerging digital habits of Chinese consumers that luxury brands should take note of. Read More
5 Ways Mini Programs Will Reshape Luxury Retailing in China
Here are five ways that luxury brands in China can make the most of the new Mini Program feature on WeChat to help their business. Read More
The Internet Went Wild When This Actress Wore Michael Kors to the Met Gala
Michael Kors connected with social media influencer, fashionista, and actress Yang Mi for this year's Met Gala, generating buzz among Chinese consumers. Read More
Do Chinese Fashion Bloggers Have What It Takes for Luxury Brands to Succeed?
Chinese fashion bloggers can spell opportunity for luxury brands, but assessing their usefulness means looking beyond their massive online followings. Read More
Chinese Celebrities and Influencers Draw in Audiences for Luxury Watch Brands at SIHH 2017
Luxury watch brands that showcased their latest novelties at SIHH collaborated with Chinese celebrities to get maximum exposure with a Chinese audience. Read More
