china social media
Is Xiaohongshu Becoming Dangerous for Luxury Brands?
China’s Gen Z-favored platform Xiaohongshu is under fire for inauthentic posts. Could the site lose its good reputation with young luxury shoppers? Read More
Four Marketing Tactics To Win China In 2021
From new approaches in brand advocacy to the growth of livestreaming, Jing Daily looks at the marketing techniques that will blow up in 2021. Read More
The First Rule of Clubhouse Is Don’t Talk About Clubhouse
Chinese users flocked to Clubhouse, a US-based, invite-only chat app, to take part in public discussions on sensitive topics. Then China shut it down. Read More
The Health of China’s KOL Industry After COVID-19
China’s KOL industry after COVID-19 will continue to evolve in China and in the West. However, KOL collaborations will remain an important marketing tool. Read More
Key Takeaways From 2020 BCG x Tencent Digital Luxury Report
On September 22, Boston Consulting Group joined hands with Tencent Marketing Insight to release the 2020 BCG x Tencent Digital Luxury Report. Read More
Why Chanel’s Big Chinese TV Snub Should Concern Any Luxury Brand
With Chinese consumers largely glued to livestreams and television programs and films at home, brands have been thrust into the country’s digital sphere. Read More
China’s O2O Retail Leads in Technology, But is Letting Us Down in Content
China's O2O "new retail" scene is missing out on opportunities to connect with consumers in ways that improve their lives. Read More
D2C Brand Perfect Diary is Disrupting China’s Beauty Market
How a homegrown D2C brand used disruptive marketing tactics to resonate with Chinese millennials and become a billion-dollar company in just three years. Read More
Fendi Blends Star Power and Fashion in the Latest WeChat Mini Game
Collaborated directly with WeChat for a month, Fendi's latest Mini Program the very first WeChat game in the luxury industry. Read More
China’s “Water Army” Far Outnumbers US-Manufactured Followers
Social media sites in China have three times as many bots per active user as Twitter. Influencers, brands, and the sites themselves are all complicit in the deception. Read More
