china social commerce
Brands Must Deal with Counterfeits on Social Commerce—Here’s How
The threat to brands’ profits and reputations because of counterfeits on social shopping apps such as Little Red Book, WeChat, and Taobao is real. Read More
Deciphering Tencent’s WeChat Ecosystem
How is how WeChat is building up an entire ecosystem to empower luxury brands to conquer the era of social commerce in China. Read More
Will This New WeChat Feature Become the Next Social Commerce Mecca?
In April, WeChat launched a new feature called “Good Product Circle”, which looks like an effort to strengthen its social commerce capabilities. Read More
In a Bid for Even More Fans, Mr. Bags Launches a New WeChat Account, More Video
Here is how Mr. Bags, China's top luxury handbag influencer, evolves his content strategy in a highly competitive influencer market. Read More
How Luxury Players Can Remain Prestigious on WeChat
Social commerce is a big trend in China, but how well does it work for luxury brands? Read More
WeChat’s Transformative Role for Beauty Brands in China
Premium beauty brands in China are embracing the new reality that consumers expect them to use WeChat in a more dynamic and engaging way. Read More
Social Commerce and Smartphones Drive China’s ‘Generation Z’ Spending
According to the results of a new survey, the rapid ascent of social media and smartphone use for e-commerce in China is only set to get bigger with the younger generation. Read More
