china red
Using Red In Your CNY Campaign? Here’s How To Avoid Clichés
Luxury brands often botch their China marketing by using the culturally-loaded color red incorrectly. Yet, there are ways to use the color appropriately. Read More
The Review: Emperor Xi, China Red, Pony Ma’s Riches, and More
What Xi Jinping's power grab means for foreign brands, the enduring popularity of "China Red" in Chinese fashion, China's love of Cuban cigars, and more. Read More
Chinese Social Media in 2017: What You Need to Know
A recent report by the market research company Kantar Group reveals that the social media landscape in China is not all about WeChat and Weibo anymore. Read More
‘China Red’ Takes Hold As Top Fashion Week Trend
The bright, auspicious hue joins Chinese-inspired designs, Chinese models, and Chinese stars at this season's runway shows. Read More
Spring Festival Spotlight | Gucci’s China-Exclusive Year Of The Horse Collection
The luxury brand's iconic horsebit design and equestrian heritage have proven ideal for this year's zodiac animal. Read More
