china only
Burberry Jumps On Chinese New Year Bandwagon
Following just about every other luxury brand in releasing special Chinese New Year editions, Burberry recently rolled out a campaign aimed at getting Chinese customers to part with additional cash just in time for the holidays. Read More
Gucci Goes Local For Chinese New Year, Chases Little Emperors
Gucci makes a subtle overture to the China market with its limited-edition Chinese New Year luggage tags, imprinted with one of two auspicious golden characters and crafted in blue or red leather. Read More
Jing Picks: Alexander McQueen Chinese New Year Exclusive Scarf
Perfectly complimenting the label's Men’s Camouflage Snake Card Holder and Tiger Snake Knucklebox Clutch, a new scarf by Alexander McQueen created exclusively for the upcoming Chinese New Year will help you celebrate the Year of the Snake in style. Read More
Going Local: How Louis Vuitton Promotes Its Alma Handbag In China
One month after appointing actress Fan Bingbing as the brand ambassador for its Alma handbag, this week Louis Vuitton rolled out four special-edition color schemes aimed squarely at the mainland China market. Read More
Koenigsegg Targets China With $2 Million Supercar Concept
Not to be outdone by Audi's China-only, US$421,925 R8 coupe, Swedish hypercar manufacturer Koenigsegg hopes to tickle the fancy of the Chinese buyer with its One:1 concept. Read More
Making Cognac Cool: Remy Martin Chases China’s Younger Drinkers
Led by growing demand among younger drinkers in mainland China, business is booming for French distiller Remy Cointreau. Read More
From Vacheron To Adidas, Brands Roll Out “Year Of The Snake” China Editions
From the looks of early localized rollouts we've seen thus far, what could be lost in quantity compared to the Year of the Dragon might be gained in flash during the Year of the Snake. Read More
Estée Lauder’s Osiao May Send Chinese Shoppers Mixed Signals
With 12 of its 28 brand offerings already selling in the Chinese market, American multi-brand cosmetic conglomerate Estée Lauder will soon release a 13th brand exclusively for the Greater China market, Osiao, its first premium Asian skincare range. Read More
De Beers Opens Fourth China Location, Debuts Shanghai Exclusives
Despite broader concerns about discretionary luxury purchases by middle-class Chinese this year, amid an environment of cooler economic growth, global diamond leader De Beers has no intention of falling further behind its competitors in China. Read More
The Hottest Ride For China’s Business Elite: A Buick Minivan
In recent years, the business elite in China has been fixated on a particular Buick model that most Americans would see as a soccer mom must-have rather than a high-powered dealmaking machine: the GL8 minivan. Read More
