china omnichannel
How Louis Vuitton Upped Its Digital Game in China
From an omni-channel experience to experimenting with Artificial Intelligence, luxury powerhouse LV is upping its digital strategies. Read More
The Future of Luxury: First Comes the App, Then Comes the Store
As Chinese consumers are seeking a closer connection to brands, a growing number of smaller e-commerce platforms are joining Alibaba and JD.com in their push into omni-channel retail. Read More
Are Chinese E-commerce Platforms Ready for a Luxury Update?
China’s e-tailers are expanding into the luxury sector through customer insights, hi-tech experiences, and exclusive offerings. Read More
De Beers Diamonds Mines a Younger Clientele in China
De Beers opened a "new retail" Forevermark jewelry store in Shanghai, China to target the country's millennial consumers. Read More
The 5 Most Provocative Statements From China Connect, Paris
Where do senior executives from Maserati, Havas, Coca-Cola, Secoo, and Meitu see the China market going? Read More
How This Social Luxury Shopping Startup Stands Out in a Tmall World
In China’s massive e-commerce market, MyMM uses a playbook of social marketing strategies to target audiences with increasingly diverse needs. Read More
How Alibaba is Integrating E-commerce with Brick and Mortar Shopping
Now Chinese shoppers can have online convenience and offline experience in one homey space thanks to Alibaba's "New Retail" initiatives. Read More
Rising Number of Domestic Luxury Consumers in China Benefits LVMH
Mainland China drove the fastest growth in LVMH's third quarter thanks to the increase in domestic spending, according to its CFO Jean-Jacques Guiony. Read More
