china o2o

Here is how Hermès utilizing WeChat to not only reach their Chinese consumers, but also to strengthen the prestige and exclusivity of their offerings. Read More

Alibaba claimed the top spot for the first time since joining the BrandZ Top 100 in 2015, ending Tencent’s four-year run at the top. Read More

New Retail models emerging in China can cross borders and influence retailers around the U.S. Online-to-offiline retail will help luxury brands grow. Read More

Here are three major trends that retailers need to know before creating their own "New Retail” strategy to serve the experience-seeking Chinese consumers: Read More

The man behind a shopping mall pioneering the intersection of art and luxury has expanded his investment portfolio to include next-generation businesses. Read More

Ralph Lauren has developed a sophisticated digital and influencer marketing strategy to revamp its luxury business in China. Read More

Now Chinese shoppers can have online convenience and offline experience in one homey space thanks to Alibaba's "New Retail" initiatives. Read More

Shanghai-based fast fashion label La Chapelle launched an IPO September 13 to raise $702 million to fund an expansion of its offline retail network. Read More

China's e-commerce giant Alibaba Group is reportedly set to open its first brick-and-mortar shopping mall, called 'More Mall,' in Hangzhou next April. Read More

Here are 8 upscale department stores in China and how they have embraced the "New Retail" business model to connect online sales to their offline business. Read More