china mass affluent
3 Shopping Habits of China’s Mass-Affluent Men That Luxury Brands Need to Know
Here are three luxury shopping habits of young Chinese mass-affluent male consumers that luxury brands should be aware of. Read MoreTommy Hilfiger Targets Chinese Men With New Brand Ambassador
The American fashion and lifestyle brand Tommy Hilfiger has appointed Shawn Yue brand ambassador for its menswear collection to cash in on the country's wealthy male population. Read MoreChina’s ‘Mass Affluent’ Population Set To Reach 14 Million By End Of Year
China may have more than 1 million millionaires, but that's nothing compared to the size of its enormous and rapidly expanding upper-middle class population. Read More