china marketing
5 Things Every China Marketer Wishes Global HQ Understood
Alongside dated preconceptions, the pandemic has hiked marketing costs in China. With the barriers to entry increasing, here's what global HQ needs to know. Read More
CHina CHat 2019
China’s Biggest WeChat & Digital Marketing Conference for International Companies CHina CHat is a 2-day event dedicated to WeChat and China online digital marketing. Co-organized by two of the most… Read More
The 5 Most Provocative Insights From London’s Millennial 20/20 Summit
Number one. Chuck Out Your 2018 China Marketing Strategy. Read More
Why the Danish Art of Hygge will Appeal to Chinese Consumers
Trendy and high-end shops in China are using lifestyle buzzword “hygge” in their marketing campaigns to bring consumers closer to coziness. Read More
Live-Streaming Apps Boom in China, Fuel Celebrity, Create New Stars
China's online live-streaming video apps are becoming increasingly popular among both netizens and celebrities and giving brands like L'Oreal a chance to easily reach millions of potential fans. Read More
Big in China: Western Celebrity Spreads via Social Media Campaigners FansTang
From Taylor Swift to the Kardashians, digital marketing company FansTang helps Western celebrities crack the China market. Read More
China’s High-End Hotels Pay Tribute to ‘Star Wars: The Force Awakens’
The China premiere of "Star Wars: The Force Awakens" may have missed the mark, but the luxury lifestyle scene continues to woo fans with Star Wars-inspired events. Read More
Geometry Global’s CCO Jon Hamm on Why Brands Should Influence How Consumers Act, Not How They Think
The chief creative officer of Geometry Global, the world's largest activation agency, discusses how to influence buying decisions in a hyper-connected world. Read More
