china luxury
Does Dior Have an Identity Crisis in China?
What's behind Dior's controversial brand ambassadors in China is its desperation of reaching a millennial audience who is different from its traditional consumers. Read More
Chinese E-Tailer Secoo Inks Deal With European Footwear Industry to Beef Up Premium Shoe Offering
China's luxury e-tailer Secoo Holding recently signed an exclusive partnership with CEC to enrich its premium shoe offering to Chinese consumers. Read More
White, Milan Fashion Week’s Biggest Tradeshow, Comes to Shanghai
White, Milan fashion week's main tradeshow, is set to arrive in Shanghai for next month's Fashion Week, marking the first time the renowned show is setting foot on international soil. Read More
Trending: Jack Ma Denies Claims That He Owns a Billion-Dollar Property
China's wealthiest man, Jack Ma, took to social media to deny claims that he owns a billion-dollar mansion and other luxury goods. Read More
Lessons from Panda: How Smaller Luxury Brands Can Tap the Power of Emerging KOLs in China
The eccentric China-based internet star known as Panda shares insights with smaller luxury brands looking to work with internet celebrities in China. Read More
Condé Nast Shutters ‘Self’ China Print Magazine, Editor-in-Chief Resigns
Condé Nast-owned Chinese magazine 'Self' buckled under the pressures of the digital landscape closing its print presence and moving exclusively to WeChat. Read More
WeChat Launches Ad Bidding for ‘Mini Programs Nearby,’ But Will It Be Profitable for Luxury Brands?
WeChat has begun offering brands an ad bidding feature on its mini program app, but will the ads boost sales for luxury brands when mini program itself has yet to… Read More
How Mountaineering Became a New Fad for Chinese Moguls
Since the early 2000s, Chinese business moguls have succeeded in popularizing this exorbitantly expensive outdoor sport among the Chinese public. Read More
Don’t Believe the Hype: Why WeChat Is Not a Cure-All for Luxury Brands
Ogilvy & Mather's Jeremy Webb, who spoke at the China Chat Conference in Shanghai, explains why WeChat shouldn't be a brand's sole marketing tool. Read More
Here Are the Top Tactics Chinese Lingerie Start-Ups Use to Win Over Millennials
The most innovative Chinese lingerie brands on the market are making smart moves to adapt to newfangled millennial consumption habits. Read More
