china luxury
Luxury Watch Brands Struggle to Feel ‘Exclusive’ Online
Motivated by rapid sales growth in China, high-end watch brands are attempting to build their digital presence in China without getting lost among the Pocky and paper towels. Read More
Counterfeiting Makeup Is a New Trend in Chinese How-to Videos
Vloggers are not only showing how to make beauty products cheaply and package them as luxury items, but selling the fakes directly to their knowing audiences. Read More
The Risk of Renting Luxury Fashions to Chinese Millennials
Jack Ma has made sizable investments in the emerging luxury sharing economy. But are young Chinese who've never owned a credit card worth the risk? Read More
Women Are Never Too Young For Anti-Aging Creams in China
While the anti-aging sector in the West is in decline, it's thriving in China where women as young as 20 are spending a large portion of their income on serums… Read More
World Consumer Rights Day is Back. Prep Your PR Team
On March 15, a nationally televised TV show will call out shady business practices by consumer brands. With this year's focus on "quality consumption", who will be exposed, and how… Read More
China’s “Water Army” Far Outnumbers US-Manufactured Followers
Social media sites in China have three times as many bots per active user as Twitter. Influencers, brands, and the sites themselves are all complicit in the deception. Read More
5 Chinese New Year Resolutions for Luxury Brands on WeChat
Four experts lay out the WeChat goals luxury brands should be prioritizing in the Year of the Dog. Read More
Eternity or Identity? What Diamonds Mean to Chinese Millennials
Changing social and economic factors are changing Chinese millennials’ attitudes to diamonds, as evidenced by De Beers’ brand ambassador “Mr.” Fan Bingbing. Read More
Inside King Power, Thailand’s Largest Duty-Free Chain
Inside the biggest duty-free store in Bangkok, signs in Chinese implore shoppers not to go home with regrets, to buy 20 “must have” items, and to make purchases through Chinese… Read More
Woodbury Commons as “Essential as the Empire State,” Say Chinese Tour Operators
We traveled two hours by bus with Chinese tour operators to see them talk strategy with the outlet’s owners, Simon Property Group. Read More
