china luxury
China Is the Key for a Rosy Global Luxury Market Outlook: Bain & Co.
A new luxury report by Bain & Co, released on November 15, has set a highly positive tone on the prospect of the industry. Read More
How Luxury Brands Can Best Showcase Themselves Through a Chinese Website
Maintaining a well-optimized official Chinese website should still be a key priority for luxury brands to build awareness in the market and boost sales. Read More
Luxury Watch Brands Struggle to Feel ‘Exclusive’ Online
Motivated by rapid sales growth in China, high-end watch brands are attempting to build their digital presence in China without getting lost among the Pocky and paper towels. Read More
Counterfeiting Makeup Is a New Trend in Chinese How-to Videos
Vloggers are not only showing how to make beauty products cheaply and package them as luxury items, but selling the fakes directly to their knowing audiences. Read More
The Risk of Renting Luxury Fashions to Chinese Millennials
Jack Ma has made sizable investments in the emerging luxury sharing economy. But are young Chinese who've never owned a credit card worth the risk? Read More
Women Are Never Too Young For Anti-Aging Creams in China
While the anti-aging sector in the West is in decline, it's thriving in China where women as young as 20 are spending a large portion of their income on serums… Read More
World Consumer Rights Day is Back. Prep Your PR Team
On March 15, a nationally televised TV show will call out shady business practices by consumer brands. With this year's focus on "quality consumption", who will be exposed, and how… Read More
China’s “Water Army” Far Outnumbers US-Manufactured Followers
Social media sites in China have three times as many bots per active user as Twitter. Influencers, brands, and the sites themselves are all complicit in the deception. Read More
5 Chinese New Year Resolutions for Luxury Brands on WeChat
Four experts lay out the WeChat goals luxury brands should be prioritizing in the Year of the Dog. Read More
Eternity or Identity? What Diamonds Mean to Chinese Millennials
Changing social and economic factors are changing Chinese millennials’ attitudes to diamonds, as evidenced by De Beers’ brand ambassador “Mr.” Fan Bingbing. Read More
