china luxury

Maintaining a well-optimized official Chinese website should still be a key priority for luxury brands to build awareness in the market and boost sales. Read More

Motivated by rapid sales growth in China, high-end watch brands are attempting to build their digital presence in China without getting lost among the Pocky and paper towels. Read More

Vloggers are not only showing how to make beauty products cheaply and package them as luxury items, but selling the fakes directly to their knowing audiences. Read More

Jack Ma has made sizable investments in the emerging luxury sharing economy. But are young Chinese who've never owned a credit card worth the risk? Read More

While the anti-aging sector in the West is in decline, it's thriving in China where women as young as 20 are spending a large portion of their income on serums and essences. Read More

On March 15, a nationally televised TV show will call out shady business practices by consumer brands. With this year's focus on "quality consumption", who will be exposed, and how should they respond? Read More

Social media sites in China have three times as many bots per active user as Twitter. Influencers, brands, and the sites themselves are all complicit in the deception. Read More

Four experts lay out the WeChat goals luxury brands should be prioritizing in the Year of the Dog. Read More

Changing social and economic factors are changing Chinese millennials’ attitudes to diamonds, as evidenced by De Beers’ brand ambassador “Mr.” Fan Bingbing. Read More

Inside the biggest duty-free store in Bangkok, signs in Chinese implore shoppers not to go home with regrets, to buy 20 “must have” items, and to make purchases through Chinese e-commerce partners Tmall. Read More