china luxury watch
Five Swiss Watch Brands Driving Sales Recovery in China
Swiss watch sales rose 44 percent in China last year, where a popular phrase says "the poor play with luxury cars while the rich play with luxury watches." Read MoreChinese Celebrities and Influencers Draw in Audiences for Luxury Watch Brands at SIHH 2017
Luxury watch brands that showcased their latest novelties at SIHH collaborated with Chinese celebrities to get maximum exposure with a Chinese audience. Read MoreApple: The Watchmaker That Can Actually Benefit From China’s Luxury Watch Slowdown
While luxury watch brands continue to struggle amidst China's anti-graft campaign, Apple's brand identity and positioning give it a unique market advantage as it launches the Apple Watch this week. Read MoreVideo: China’s Anti-Graft Effects ‘Not That Massive’ For Patek Philippe Sales
The president of the Swiss watch company discusses why his company just opened a massive new Beijing store amidst a current sales slump. Read More