china luxury marketing
Luxury Brand Hierarchy Explained by China’s New Hit Drama
Chinese TV drama series “Nothing but Thirty” went viral on social media, proving how Hermès secured the top of the luxury brand hierarchy. Read More
Brands Are Chewing Through Digital Agencies in China
The challenge is finding a company that's not too big or too small, too local or too global, and smart in the precise areas where you need help. Read More
Marketing to Today’s Chinese Tourists Means Looking Beyond Stereotypes
Travel is a major factor brands must consider when marketing to the affluent Chinese consumer, but how explicit do they really need to be? Read More
How Luxury Brands Can Unlock the Power of User-Generated Content
We interviewed three experts in the UGC field who provide suggestions on how brands can take advantage of the growing desire of Chinese consumers to share content. Read More
Bally Introduces Chinese Actress Tiffany Tang as First Asia-Pacific Spokesperson
The Swiss luxury brand with a long history in China is seeking to tap a youthful, 'authentic' audience as it strengthens its strategy in its most important market. Read More
4 Times Luxury Brands Wowed Chinese Consumers with Over-the-Top Experiential Events
An increasing number of luxury brands have started rolling out over-the-top experiences, like exhibitions and edgy performances, to wow Chinese consumers. Read More
10 Live-Streaming Apps Luxury Brands Need to Know in 2017
With more than 200 live-streaming apps and counting, this platform's potential for brand campaigns remains enormous. Here are some standouts in the industry. Read More
Do Chinese Fashion Bloggers Have What It Takes for Luxury Brands to Succeed?
Chinese fashion bloggers can spell opportunity for luxury brands, but assessing their usefulness means looking beyond their massive online followings. Read More
Op-Ed | When It Comes to Luxury Advertising in China, It’s Time to Think Small
For luxury brands aiming to up their China sales, it pays to use data to target the right consumer segments rather than taking a mass approach to marketing. Read More
Chloe Reuter on How Luxury Can Leverage China’s KOLs in the WeChat Era
Reuter Communications Founder and CEO Chloe Reuter shares her inside expertise on China's rapidly evolving luxury influencer economy. Read More
