china luxury consumer psychology
6 Traits of Chinese Middle-Class Millennial Shoppers
The latest report from creative agency Ogilvy China, "Making Luxury Brands Matter," gets into the collective mind of the millennial demographic. Read More
What Does “Going Digital in China” Mean in Light of Chanel’s Resistance?
In the context of ever-evolving technology today, luxury brands like Chanel walk on the thin line between exclusivity and availability in China. Read More
