china livestreaming
Meipai Shut Down Drives Influencers to Douyin in Droves
With competition for content creators and viewers at an all time high, Meipai's "system upgrade" couldn't come at a worse time. Read More
Can Luxury Brands Cash in on Fashion Week Livestreams?
Chinese consumers are enthusiastic viewers of fashion week livestreams. But are brands making the most of the opportunity? Read More
3 Trends Shaping the Future of Retail for Fashion, Lifestyle and Beauty Brands in China
Here are three major trends that retailers need to know before creating their own "New Retail” strategy to serve the experience-seeking Chinese consumers: Read More
Why Michael Kors’ Shanghai Party is a Killer Digital Marketing Campaign
"The Walk", Michael Kors' latest star-studded marketing campaign, is digitally-innovative and technologically-advanced in driving online engagement with Chinese consumers. Read More
5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results
Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read More
70 Percent of Chinese College Students Will Spend Valentine’s Day Alone
Today on social media, Chinese consumers are talking about candidates for the Victoria's Secret show in Shanghai and how many Chinese students will spend Valentine's Day alone. Read More
Live-Streaming Host Robs Jewelry Store to Pay for Video Equipment
Today on social media, Chinese consumers are talking about a live-streaming host who robbed a jewelry store and Kris Wu's new advisory role with a streetwear brand. Read More
The Ugly Truth Behind China’s Live-Streaming Celebrity Mills
Becoming a popular live-streaming host entails working for low wages in poor conditions and often staying with viewers until daybreak. Read More
3 Reasons Why ‘Pearl Bro’ Became a Live-Streaming Sensation
This millennial entrepreneur has turned a traditional family business of pearl harvesting into a booming success. His secret? Live-streaming. Read More
Trending in China: Jack Ma’s Selfie With Steven Spielberg Sparks Questions
From Jack Ma's iPhone to Kris Wu's freestyle rap, here are the topics Chinese consumers are buzzing about on social media. Read More
