china livestreaming
Why Livestreaming May Not Be For Every Luxury Brand
E-commerce livestreaming has attracted enormous buzz for its potential to drive sales in the current environment as well as in the post-coronavirus future. Read More
Dior Learned To Localize In China – And Was Rewarded For It
The French fashion powerhouse Dior hasn’t been afraid of trying new initiatives in the lucrative Chinese market. And now, it’s a leader in localization. Read More
Taking Advantage of Multi-level Marketing MLM in China
Multi-level marketing, or MLM for short, is growing in popularity in China. But it’s also a tightly regulated space, so how do brands take advantage of it? Read More
Domestic Luxury Shopping is Here to Stay in China — To the Dismay of Overseas Retailers
Covid-19 put the brakes on the international tourist-shopper trend and shifted consumer buying habits in China, accelerating the domestic shopping trend. Read More
Hour-Long Livestreaming Event Sets New Beauty Sales Record for DFS
Leading travel retailer DFS launched its first in-store livestreaming event for customers this week with outstanding results. Read More
Are Chinese Consumers Over Celebrity Livestreaming?
As e-commerce livestreaming has taken off in China, celebrities have started flocking to the format as a way to generating income. Read More
Why Chanel’s Big Chinese TV Snub Should Concern Any Luxury Brand
With Chinese consumers largely glued to livestreams and television programs and films at home, brands have been thrust into the country’s digital sphere. Read More
Mulberry’s New Marketing Approach in China Might Not Be Enough
The British luxury brand Mulberry announced that it had chosen the agency ForwardPMX to lead a new “performance marketing program” in China. Read More
How to Earn Brand Loyalty From Chinese Gen Z
As China’s Gen Z youth comes of age, they will become one of the most prized groups of Chinese consumers. But how to earn brand loyalty from this group? Read More
A New Crackdown on Livestreaming Content
Chinese authorities put the brakes on a surge in livestreaming content by reviewing major platforms and take punitive action against them. Read More
