china KOLs
Alibaba and Tencent’s Fight over Chinese Cashless Spenders Escalates
China's two leading mobile payment apps are both implementing marketing campaigns to promote the "cashless" concept in August. Read More
This Top Influencer Tells Us the Truth About the New KOL ‘Rules’ on Weibo
With the recent news about the KOL rules and the ban on web-casting services on Weibo, we reached out to a top KOL who shed some light on the issues. Read More
5 Ways Mini Programs Will Reshape Luxury Retailing in China
Here are five ways that luxury brands in China can make the most of the new Mini Program feature on WeChat to help their business. Read More
KOLs and Celebrities Shouldn’t Replace Your China Strategy
Buzzworthy names in China's celebrity scene no doubt have high appeal for brands, but making the most of your China strategy must go beyond the photo shoot. Read More
Chinese Celebrities and Influencers Draw in Audiences for Luxury Watch Brands at SIHH 2017
Luxury watch brands that showcased their latest novelties at SIHH collaborated with Chinese celebrities to get maximum exposure with a Chinese audience. Read More
From Live-Streaming to VR, Brands Capture Attention of China’s Digital Fashionistas
Digital advancements such as VR and live-streaming are helping looks from the runways of Paris and Milan Fashion Weeks straight to the hands of Chinese consumers. Read More
Fan Bingbing, Angelababy, and Taylor Swift Among Top Stars Boosting Luxury Brands on WeChat
Gucci and Dior are among the luxury brands having the most success with KOLs on Chinese social media, according to a new report. Read More
Chloe Reuter on How Luxury Can Leverage China’s KOLs in the WeChat Era
Reuter Communications Founder and CEO Chloe Reuter shares her inside expertise on China's rapidly evolving luxury influencer economy. Read More
