china KOLs
3 Shopping Habits of China’s Mass-Affluent Men That Luxury Brands Need to Know
Here are three luxury shopping habits of young Chinese mass-affluent male consumers that luxury brands should be aware of. Read More
Why Luxury Brands Should Care About Chinese E-commerce Social Media Platform Redbook
Luxury brands should care about Redbook, China's e-commerce social media platform, in which users post organic content about luxury purchases every day. Read More
The Secret to Fashion Blogger Becky Li’s Magical Ability to Sell
In a recent interview during New York Fashion Week, top Chinese fashion blogger Becky Li reveals the truth behind her massive selling power. Read More
Is the Selling Power of China’s KOLs Changing the Nature of Chinese E-commerce Marketing?
We look at four case studies of recent examples of this influence-to-sales shift, and provide tips on how to get the best results from similar partnerships. Read More
Alibaba and Tencent’s Fight over Chinese Cashless Spenders Escalates
China's two leading mobile payment apps are both implementing marketing campaigns to promote the "cashless" concept in August. Read More
This Top Influencer Tells Us the Truth About the New KOL ‘Rules’ on Weibo
With the recent news about the KOL rules and the ban on web-casting services on Weibo, we reached out to a top KOL who shed some light on the issues. Read More
5 Ways Mini Programs Will Reshape Luxury Retailing in China
Here are five ways that luxury brands in China can make the most of the new Mini Program feature on WeChat to help their business. Read More
KOLs and Celebrities Shouldn’t Replace Your China Strategy
Buzzworthy names in China's celebrity scene no doubt have high appeal for brands, but making the most of your China strategy must go beyond the photo shoot. Read More
Chinese Celebrities and Influencers Draw in Audiences for Luxury Watch Brands at SIHH 2017
Luxury watch brands that showcased their latest novelties at SIHH collaborated with Chinese celebrities to get maximum exposure with a Chinese audience. Read More
From Live-Streaming to VR, Brands Capture Attention of China’s Digital Fashionistas
Digital advancements such as VR and live-streaming are helping looks from the runways of Paris and Milan Fashion Weeks straight to the hands of Chinese consumers. Read More
