china KOLs
The final Nike x Clot, plus Rap of China and League of Legends: China Collabs of the Week
Clot and Nike announce their final sneaker, local KOL-led fashion brand Lavaland enters the rap scene, and Staffonly and ‘League of Legends’ open a Shanghai pop-up. Read MoreWith Alta Moda, Dolce & Gabbana Plays The Long Game In China
The Grotta dei Cordari is bathed in pink light. Before its monumental limestone walls, pools of water lie bedecked with roses. Nymphs and scantily clad men climb the rocks and… Read MoreWhen China’s KOLs Become Brands
Many of China’s KOLs have massive channels to amplify their voices. Jing Daily analyzes how four livestreamers are extending their brand. Read MoreWhy Luxury Needs China’s Impact-Conscious Consumers
Younger Chinese citizens' responses to the outbreak of COVID-19 are resulting in the rise of a new, impact-conscious consumer. Read MoreThe Health of China’s KOL Industry After COVID-19
China’s KOL industry after COVID-19 will continue to evolve in China and in the West. However, KOL collaborations will remain an important marketing tool. Read MoreHow Chinese Tech Builds Trust: A CCI Series
The first installment of Content Commerce Insider’s new series demystifies the fundamentals that drive Chinese e-commerce. Read MoreWhat Did We Learn Studying Douyin’s 100 Top-Performing E-commerce Campaigns?
The top-100 best-selling KOL campaigns on Douyin during the last 30 days provides interesting insights into Douyin marketing. Read MoreHow to Earn Brand Loyalty From Chinese Gen Z
As China’s Gen Z youth comes of age, they will become one of the most prized groups of Chinese consumers. But how to earn brand loyalty from this group? Read MoreWhy US Retailers Should Follow China’s Lead After COVID-19
Considering how badly Western retailers were struggling pre-COVID-19, department stores would be wise to look at China’s “New Retail” model for inspiration. Read MoreWhy Luxury Brands Should Dive into China’s Private Traffic Pool
By leveraging private traffic effectively, global luxury brands have lessons to learn from homegrown players in order to improve user engagement. Read More