china KOLs
With Alta Moda, Dolce & Gabbana Plays The Long Game In China
The Grotta dei Cordari is bathed in pink light. Before its monumental limestone walls, pools of water lie bedecked with roses. Nymphs and scantily clad men climb the rocks and… Read More
When China’s KOLs Become Brands
Many of China’s KOLs have massive channels to amplify their voices. Jing Daily analyzes how four livestreamers are extending their brand. Read More
Why Luxury Needs China’s Impact-Conscious Consumers
Younger Chinese citizens' responses to the outbreak of COVID-19 are resulting in the rise of a new, impact-conscious consumer. Read More
The Health of China’s KOL Industry After COVID-19
China’s KOL industry after COVID-19 will continue to evolve in China and in the West. However, KOL collaborations will remain an important marketing tool. Read More
How Chinese Tech Builds Trust: A CCI Series
The first installment of Content Commerce Insider’s new series demystifies the fundamentals that drive Chinese e-commerce. Read More
What Did We Learn Studying Douyin’s 100 Top-Performing E-commerce Campaigns?
The top-100 best-selling KOL campaigns on Douyin during the last 30 days provides interesting insights into Douyin marketing. Read More
How to Earn Brand Loyalty From Chinese Gen Z
As China’s Gen Z youth comes of age, they will become one of the most prized groups of Chinese consumers. But how to earn brand loyalty from this group? Read More
Why US Retailers Should Follow China’s Lead After COVID-19
Considering how badly Western retailers were struggling pre-COVID-19, department stores would be wise to look at China’s “New Retail” model for inspiration. Read More
Why Luxury Brands Should Dive into China’s Private Traffic Pool
By leveraging private traffic effectively, global luxury brands have lessons to learn from homegrown players in order to improve user engagement. Read More
China’s Middle Class Holds the Keys to Luxury in China
Instinct tells us luxury is for the rich, but in China, luxury brands live or die with the middle class, so they'd better figure them out. Read More
