China International Import Expo (CIIE)
Crystal Clear: Swarovski CEO Alexis Nasard On Luxury Branding, Cultural Relevance And Its Future In China
Chinese consumers’ perceptions of Swarovski center on sparkling crystal creations, charming and elegant jewelry and watches. However, the crystal powerhouse is envisioning dynamic possibilities beyond these elements – its new… Read More
Decoding China’s CIIE And What It Means For Foreign Brands
What is the China International Import Expo? Why, since COVID-19, has it emerged as an ever more important access point for foreign brands? Read More
L’Oréal Decodes The Future Of Beauty At First-Ever North Asia Summit
L’Oréal shows its prowess in the North Asia region by hosting its first-ever beauty industry innovation summit during the China International Import Expo. Read More
What The 5G Revolution Means For Luxury Fashion
The 5G data explosion will change every aspect of everyday life, with the growing adoption of VR, AR, and AI offering consumers richer experiences. Read More
CIIE 2019 – China International Import Expo
In May 2017, Chinese President Xi Jinping announced at the Belt and Road Forum for International Cooperation that China would hold the China International Import Expo (CIIE) beginning in 2018.… Read More
