china influencers
Bain & Company: Tips For This Post-COVID-19 Singles’ Day
Jing Daily summarizes what brands and retailers must do to take full advantage of China retailing’s most important 24 hours: Singles' Day. Read More
The Health of China’s KOL Industry After COVID-19
China’s KOL industry after COVID-19 will continue to evolve in China and in the West. However, KOL collaborations will remain an important marketing tool. Read More
How Chinese Tech Builds Trust, Part III: Why Targeted Advertising Is Broken
In China, hyper-targeted advertising has been substituted with greater complexity, and there is never a straightforward answer to the question. Read More
Bilibili Wants to Help Brands “Sparkle” With Content
The trendy video platform Bilibili is opening up its Sparkle service to help match brands with its popular creators (aka Uploaders). Read More
What Brands Needed to Know About KOLs in 2019
KOLs have changed the face of marketing in China, so you should be aware of the big KOL luxury happenings that affected the Chinese market this year. Read More
A Brand Audit is the Only Way to Reach Millennials
To connect with millennials, either in China or beyond, a brand audit is indispensable tool for any luxury brand working toward authenticity. Read More
Brands Need China Influencers More Than They Realize
Influencers' impact goes far beyond the celebrity endorsements that western brands have used over the decades in Western markets. Read More
China’s Influencer Fatigue is Real. What Should Brands Do?
What should brands do to stand out in a marketplace crowded with influencers? Read More
