china gamification
SMCP Announces New 5-year Plan With a Strong Focus on China
SMCP, a global player in the accessible luxury market with four unique brands, announced its new 5-year strategic plan with a strong focus on China. Read More
What China’s Arcade-Game Obsession Says About the Future of Retail Gamification
Luxury brands are leveraging on young Chinese's love for gaming and luxury shopping to enhance the overall brand experience. Read More
This Report Reveals the Internet Trends in China that Matter to Luxury Brands
Here is what this report on Chinese internet trends published by investment expert Edith Yeung means to luxury and fashion brands in China. Read More
WeChat Campaign Spotlight: Clinique Taps Mobile Throwback Favorite to Engage Chinese Consumers
Cosmetics brand Clinique has enhanced its WeChat presence in China with a Snake-style mobile game aimed at competitive fans looking to score free products. Read More
How China’s Love For Gaming Can Boost Brand Engagement
China is one of the world's largest markets for online and mobile gaming, which means that there are big marketing opportunities for brands that understand how to reach users. Read More
