china fashion bloggers
4 Takeaways for Luxury Brands from China’s 2017 Singles Day Bonanza
Luxury brands need to understand these four trends from this year's record-setting Singles Day shopping festival in China. Read More
3 Shopping Habits of China’s Mass-Affluent Men That Luxury Brands Need to Know
Here are three luxury shopping habits of young Chinese mass-affluent male consumers that luxury brands should be aware of. Read More
How These 10 New KOL ‘Rules’ on Weibo Could Affect Luxury Brands in China
Here are 10 new rules regulating Weibo KOLs that will have an immediate impact on the businesses of luxury brands in China. Read More
Gucci’s Pitti Palace Show Sees More Chinese Fashion Bloggers Than Celebrities
Italian luxury label Gucci invited more Chinese fashion bloggers than celebrities to its 2018 Cruise Collection show at the historic Pitti Palace. Read More
This Report Ranks 89 Brands for Digital Performance
Burberry and Cartier are leading fellow luxury brands in terms of digital optimization in China, according to a report published by L2. Read More
Why Bigger Isn’t Always Better for China’s Overcrowded KOL Market
A recent report by digital intelligence company L2 explores the booming KOL economy in China and offers tips for luxury brands. Read More
Shanghai Fashion Week Shakes Things Up with Consumer-Facing Initiatives
With international buyers already on the roster, Shanghai Fashion Week organizers are finding new ways to keep the Chinese consumer engaged and informed. Read More
