china e-commerce
China Tops United States as Swarovski’s Largest Market
In a new interview, Swarovski CEO Robert Buchbauer reveals how the company is nurturing its Chinese market. Read More
Report: Luxury Brands in China Trail Behind in Digital Proficiency
Brands like Burberry and Cartier may have it figured out, but their counterparts still have room to grow in utilizing digital channels as strategic leverage for their businesses. Read More
6 Questions Every Marketer in China Is Asking
Digital Luxury Group's experts reveal six key questions every Chinese luxury marketer is asking during the Luxury Society Keynote event in Shanghai. Read More
Video: Successful Content Strategies and Experience on E-Commerce Platforms in China
Mei.com Co-Founder and CEO Thibault Villet weighs in on the company's high-tech strategies to engage fashion e-commerce shoppers in China. Read More
Survey: Over 60% of China’s Online Shoppers Research Products Online Before Purchase
A new KPMG report on China's e-commerce market finds that online shoppers in China put a high priority on researching a brand before they trust it. Read More
What Singles’ Day Tells Us About the State of Chinese Travel
What does China's Singles’ Day, the record-breaking 24-hour shopping bonanza, tell us about trends and tendencies in global Chinese travel? Read More
China’s M-Commerce Explosion Drives 32 Percent Singles’ Day Sales Growth
As Alibaba's annual e-commerce bonanza Singles' Day saw double-digit growth again this year, mobile sales took up the majority of orders. Read More
VR is the New Reality for China’s Online Shopping Portals
E-commerce, luxury, and fashion companies embrace virtual reality (VR) to connect with Chinese consumers. Read More
Tmall Bets on ‘See Now, Buy Now’ Live-Streamed Fashion Show to Lure Global Luxury Brands
After the departure of Coach last month, the platform attempts to lure in luxury brands with the promise of a “fifth world fashion week" in Shanghai. Read More
Getting ‘Phygital’: 5 Key Strategies Global Luxury Brands Need to Reach Connected Chinese Consumers
The recent Luxury Interactive conference held in New York gave luxury professionals insights into leveraging social influencers, e-commerce, and a high-tech in-store environment. Read More
