china e-commerce
JD.com Counterfeit Scandal Kickstarts Consumer Rights Day in China
JD.com prides itself on selling authentic items, something crucial to its forays into the luxury market. Recent slip ups, however, are challenging public perceptions of the brand at a crucial… Read More
3 Trends Shaping the Future of Retail for Fashion, Lifestyle and Beauty Brands in China
Here are three major trends that retailers need to know before creating their own "New Retail” strategy to serve the experience-seeking Chinese consumers: Read More
5 WeChat Sales Campaign Ideas for Fashion and Cosmetics Brands That Get Results
Here is a summary of 5 sales campaign ideas for fashion and cosmetics brands who target customers in mainland China and get results primarily on WeChat. Read More
Ralph Lauren Turns to Online Commerce to Sell High-priced Items in China
Ralph Lauren has developed a sophisticated digital and influencer marketing strategy to revamp its luxury business in China. Read More
Why Luxury Brands Should Care About Chinese E-commerce Social Media Platform Redbook
Luxury brands should care about Redbook, China's e-commerce social media platform, in which users post organic content about luxury purchases every day. Read More
Hermès Enhances China Digital Game With Launch of First WeChat Pop-Up Store
Hermès launched its very first WeChat pop-up store to sell Apple Watch recently, further signaling its ambition to go digital in China. Read More
As Luxury Brands Connect With China’s Young, the Dangers of Debt Loom Large
The accessibility of online credit to young Chinese shoppers has resulted in an uptick in problem debt that luxury brands entering the e-commerce game should be aware of. Read More
JD Raises Stakes for Luxury E-Commerce, Once Again, with Watch Alliance
After introducing Tag Heuer and Chopard to online retail in China, for JD, this is just the beginning for partnerships with top-end watch brands. Read More
Authentic Luxury Brands Should Be ‘Slow,’ According to Moynat CEO
The CEO of the French luxury handbag brand Moynat talks about why the brand has remained slow in the rapid-changing luxury industry. Read More
7 Young Chinese Talents on Forbes’ ’30 Under 30′ List Luxury Brands Should Know
Here are 7 young Chinese trailblazers who made it onto Forbes' '30 Under 30' 2017 list who luxury and fashion brands should know. Read More
