china e-commerce
Is Targeting Vouchers A Successful Strategy For Brands
As China’s voucher scheme drives the local spending demand, how can brands leverage this opportunity to accelerate their recovery in China’s market? Read More
JD.com Heats Up the Battle for 618 Dominance
E-tailer JD.com kicked off China’s mid-year shopping event 618 festival today by announcing soaring sales across a number of categories. Read More
Why China’s Q&A Platform Zhihu is the Best Option for Beauty Brands
When it comes to knowledge about China’s sharing economy, the Q&A platform Zhihu shines. But its new marketing tool could change everything. Read More
Labor Day Shoppers Flock to the Cloud
China’s Labor Day, its first national celebration since COVID-19, marks its first steps toward recovery in the retail market, but it’s mostly online. Read More
Meet Pinduoduo, Alibaba’s Newest Competition
Chinese e-tailer Pinduoduo has found amazing success with its “collective buying” shopping model, but now it needs to innovate or suffer the consequences. Read More
Tmall Announces Its Online Outlet, Luxury Soho
As brands are struggling with inventory amid the COVID-19 crisis, Tmall tapped the luxury outlet business to provide a digital solution. Read More
How Transparent Should Brands Be During Lockdown?
As brands around the world contemplate lockdown, they are adapting a variety of social tactics to reveal more to their fans online. Read More
China’s Retail Sales Recovering, Though Fashion-Related Sectors Remain Behind
China’s retail sales of consumer goods have seen a slight recovery in March, up 4.7 percent, but fashion-related sectors are still behind the curve. Read More
JD.com VS. Tmall: China’s Luxury E-Commerce Battleground
Competition between Tmall and JD.com in the luxury sector is more heated than ever as luxury players are getting on board with digital channels in China. Read More
Why Luxury Brands Should Dive into China’s Private Traffic Pool
By leveraging private traffic effectively, global luxury brands have lessons to learn from homegrown players in order to improve user engagement. Read More
