china digital marketing
Why Luxury Brands Are Desperate For Digital Desire
A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Read More
Is China’s Hottest Video App, Douyin, the New WeChat for Luxury?
Douyin, a hip short video app that is keenly sought after by young social media users in China, has hit the radar of luxury marketers. Read More
China’s Tech Giants Move into the Marketing Business, Changing the Game
China’s high-tech powerhouses Tencent and Alibaba are moving into the digital marketing business. And that has huge implications, opportunities, and challenges for luxury brands and digital agencies. Read More
Budgeting for Digital Marketing in China, Explained
Do you believe that marketing costs in China should be cheaper than in the West? Here are a number of industry experts to share why you might need a larger… Read More
