china christmas | Jing Daily

Marketing
Naughty or Nice? Rating Luxury Brands’ Christmas WeChat Campaigns
Yiling Pan | Share
Many luxury brands launched Christmas campaigns for the Chinese market on WeChat. However, only some are good for goodness’ sake. Read More
Western Brands Cultivate Thanksgiving Culture in China Through Marketing Campaigns
Jade Xiong | Share
Chinese consumers tend to be very open-minded in absorbing the customs of Western festivals such as Thanksgiving and have a lot of fun with them. Read More
Ask Hung Huang | Commercial Christmas in China
Hung Huang | Share
As Christmas decor invades luxury malls and hotels across China, Hung Huang explains what the holiday means for Chinese shoppers. Read More

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Index Level	Daily Change	% Change
257.37	+$1.27	0.5%

Naughty or Nice? Rating Luxury Brands’ Christmas WeChat Campaigns

Western Brands Cultivate Thanksgiving Culture in China Through Marketing Campaigns

Ask Hung Huang | Commercial Christmas in China

Your China Cheat Sheet