china chic
Why Selling Luxury In China Is More Challenging Than Ever
In China, where brands can be canceled in hours and trends can emerge overnight, real-time digital insights and hyper-precision in messaging are critical. Read More
Alibaba And JD.com Keep Double 11 Revenues Secret. The Chinese Consumer Is Clearly Changing.
Keeping quiet on the final results of Double 11, China’s biggest e-commerce giants face stiff competition and changing consumer sentiment. Read More
Guochao Marketing: Past Its Prime Or Just Getting Started?
Are local consumers getting tired of guochao marketing, or is the craze for China chic only getting started on the mainland? Read More
China Recalibrated: Why Luxury Must Consider Changing Their Global Game
Daniel Langer argues that labels should consider expanding to regions like the Middle East and Africa to achieve a more balanced global revenue structure. Read More
The New Game of Luxury: Gen Z in China
Although Gen Zers contribute to less than 20 percent of luxury spending worldwide, they are critical in influencing the preferences of older consumers. Read More
5 Things That Could Keep China From Becoming the Largest Global Luxury Market
China is expected to become the world’s largest luxury market by 2025. But these five predicaments could block its path. Read More
Does the ‘China Chic’ Trend Spell Trouble for Western Luxury Brands?
Chinese Gen Zers are in love with “China chic” luxury products and for more reasons than just nationalism. Read More
How to Get Co-branding Right in China
Brand collaborations are more popular today than ever. But can Chinese brands reap collaborating benefits without using the influence of global players? Read More
Should Luxury Hop on the China-Chic Trend?
Chinese Gen Zers are shifting more toward wearing a China-Chic style because it gives them a sense of confidence. But could luxury brands market them? Read More
Vivienne Tam Designs Hong Kong Hotel Suite, Mulls China Expansion
This week, the Guangzhou-born, Hong Kong-bred and New York-based fashion designer Vivienne Tam unveiled her latest creation: a one-of-a-kind suite at Hong Kong's Hotel Icon. Read More
