china celebrity endorsement

Policy
Celebrity Tax-Evasion Scandals Rewrite China’s Luxury Brand Deals
Yiling Pan | Share
Chinese government's crackdown on celebrity pay is likely to have a substantial implication on the brand-celebrity relationship. Read More
‘Breaking the Internet,’ China-Style: These Are the Best Ways Brands are Leveraging Celebs Online
Liz Flora | Share
A new report finds that star power is as strong as ever in China's digital era as celebrities can lead to a massive increase in brands' social media engagement. Read More

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Index Level	Daily Change	% Change
264.50	+$3.74	1.43%

LVMH	Kering	Richemont
+$0.72	+$0.53	+$0.22

Celebrity Tax-Evasion Scandals Rewrite China’s Luxury Brand Deals

‘Breaking the Internet,’ China-Style: These Are the Best Ways Brands are Leveraging Celebs Online

Your China Cheat Sheet