china business
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Rado, Boucheron, Michael Kors, Jaguar, and Olay. Read More
China Shopper Report: Local Brands Gain Ground On Foreign Rivals
From skincare to baby formula, a new Bain report finds that foreign brands are losing their cachet to Chinese competitors. Read More
WeChat Luxury Car Crowdfunding Goes Viral In China
French automaker DS jumps in on China's crowdfunding craze with an innovative mobile campaign. Read More
Infographic: The 2020 Chinese Consumer
Thanks to a rising middle class, brands need to get ready for some big shifts in the Chinese consumer base over the next five years. Read More
Chinese Firm Forecasts 2 Percent China Luxury Growth Through 2015
Slowdown mode is here to stay for luxury in China, according to a new Chinese-language market research report. Read More
Media Mogul Yang Lan Spotlights China’s Most Successful Women With New Venture
The owner of Sun Media Group teams up with U.S. site MAKERS to highlight female Chinese leaders in business and beyond. Read More
2014: The Year Of Individualism For China’s Luxury Consumers
China's luxury consumers are increasingly trying to stand out from their peers this year, but think niche; not bling. Read More
Enzo Ring Ad Queries, ‘How Many Times Do You Want To Get Married?’
A new engagement ring advertising campaign draws in Chinese readers with a provocative question, but an Ogilvy executive explains why its main message is romantic. Read More
