childrenswear
Balabala Introduces Virtual Child Ambassador Gu Yu
Leading Chinese childrenswear brand Balabala introduces virtual child ambassador Gu Yu. Will this shape the future of consumer-brand interactions? Read More
JNBY Childrenswear Line Caught in Controversy Again
Chinese fashion group JNBY is in hot water for producing disturbing kidswear designs for a second time. Will it ever learn its lesson? Read More
Can PatPat Become the SHEIN for Childrenswear?
Dubbed as the “SHEIN of children's apparel,” how has PatPat leveraged localization and marketing strategies for global expansion? Read More
China Collabs Column: The Evolution of the Chinese Designer Trend
Jing Daily’s new monthly Chinese Designer Collabs column looks at the very best China-related collaborations that are transforming the retail landscape. Read More
Half Of Chinese Women Don’t Want To Marry. Should Luxury Worry?
Nearly half of China’s young, urban women said they do not plan to marry. Should that worry luxury brands? Read More
China Furious Over JNBY’s Horrific Kidswear Designs
Chinese fashion group JNBY caused public outrage over its disturbing child clothing line. Should this incident put international brands on alert as well? Read More
Is Off-White’s Popularity Cooling Down?
Once called the “hottest brand on the planet,” Off-White has fallen in popularity over recent years. Can a push into China rekindle its coolness? Read More
Why China Is Boycotting These Western Brands (Again)
H&M, Nike, Zara, and the GAP have been accused by Chinese customs of selling substandard childrenswear with potential health hazards. Netizens are furious. Read More
