Chevrolet
Nostalgia Marketing. Why it works in China?
As China’s millennials feel the effects of an uncertain future, marketers are tapping into nostalgia-driven marketing campaigns to resonate with them. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring BMW, Jaguar, Blancpain, Chevrolet, and Yves Saint Laurent. Read More
