chengdu
Experience comes first in China: Maison Margiela’s latest concept café-retail destination
Maison Margiela unveiled its latest conceptual store space in Hunan earlier this month. Has the house found the winning formula to satiate China’s swelling brand experience appetite? Read More
Sino-Ocean Taikoo Li Chengdu Offers Cultural Outlook For 8th Anniversary Exhibition
In the past decade, Chengdu has emerged as a luxury capital and one of the most important transportation, economic, and cultural hubs in southwestern China. Not only does the city… Read More
LVMH Reduces Hong Kong Presence, Scales Up Footprint In Mainland China
LVMH has moved some of its brands’ regional headquarters from Hong Kong to Shanghai to better cater to mainland shoppers. Will more luxury groups follow suit? Read More
Lululemon Turns Up The Music For Tmall Super Brand Day
The Canadian athletic apparel brand celebrated its Tmall Super Brand Day by hosting a live music party in Chengdu featuring Gen Z stars. Read More
Dries Van Noten Taps Local Artists To Build Cultural Relevance In Chengdu
How does the Belgian fashion brand resonate with the young fashionistas in Chengdu, a rising cultural hub in southwest China? Read More
Will Chengdu’s Luxury Shopping Malls Reclaim Growth Momentum In 2023?
Luxury malls Chengdu IFS and the Taikoo Li Chengdu both saw declining revenues in 2022. What will 2023 bring? Read More
Kering Sets Sights On New Beauty Division, China As Growth Drivers
Kering is looking to diversify its revenue by creating new mid- and long-term drivers. Will its big foray into beauty fit the bill? Read More
From Shanghai To Chongqing, 5 Chinese Fashion Hotspots To Watch In 2023
Having a hyper-local perspective on China’s diverse, established, and emergent fashion hubs will be critical to brands’ success in 2023. Read More
SKP Chengdu Ushers In A New Era Of The Chinese Luxury Mall
SKP Chengdu, Asia’s largest sunken-style luxury mall, has opened its doors in the Sichuan capital — attracting visitors from all over the country. What makes it so unique? Read More
Miu Miu Tells Women’s Tales In Chengdu
Miu Miu presented a physical screening of its ongoing Women's Tales project in Chengdu last week, solidying its status as "Brand of the Year in Fashion." Read More
