chen man
Do Brand Scandals Follow Familiar Patterns In China?
By recognizing the context around which scandals and boycotts occur, brands can develop rapid response plans in advance for multiple scenarios. Read More
What’s Behind China’s ‘Slanted-Eye’ Outrage & How to Avoid It
From Mercedes-Benz to Made-in-China companies, brands have angered netizens over Chinese marketing with “slanted-eye” looks. But who’s really to blame? Read More
Dior, Chen Man & the Art of the Apology
Nearly 10 years ago, fashion photographer Chen Man's image for Dior went under the radar. Now it’s caused a massive backlash. What’s changed? Read More
Why Victoria’s Secret Body Positivity Spin Won’t Work in China
Don’t bank on Western strategies working in the China market is the latest takeaway from the brand ambassador announcements by Victoria’s Secret. Read More
Aussie Boot Maker Joins Secoo in Time for Singles’ Day
Chinese luxury e-commerce platform Secoo announced on Sunday that Aussie boot maker R.M. Williams has joined and will offer three collections for the upcoming Singles’ Day sales. Read More
China’s ‘Annie Leibovitz’ Chen Man Gives Secoo a Luxury Makeover
Chen Man, an influential Chinese photographer, cooperated with e-tailer Secoo to launch a lush new brand campaign emphasizing its luxury DNA and Chinese identity. Read More
Are Chinese Millennials Bored of Celebrity Brand Ambassadors?
At a time when Chinese millennials aspire to be KOLs themselves, are celebrity luxury brand ambassadors still relevant? Read More
Trending in China: Investing in Children Is the New Status Symbol Among Chinese Parents
From investment in children as the new status symbol to Furla launching a Tmall store, here is what people are buzzing about in China today. Read More
‘Fashion China’ Author Gemma Williams: Chinese Designers Need ‘Holistic Approach’ for Success
The author of a new survey of the most notable names in Chinese fashion talks to Jing Daily about what it will take for Chinese designers to reach the next… Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing campaigns in China through October 18, featuring Coach, Cosmopolitan, innisfree, Timberland, BMW, and Guess. Read More
