chaumet
French Jeweler Chaumet Makes Daring Move on WeChat E-Commerce
Parisian jeweler Chaumet launches an e-commerce platform on WeChat ahead of the “520” holiday. Will this move change how hard luxury is purchased? Read More
Chaumet’s New “Mulan” Approach in China
Chaumet, the French jewelry company, hopes to connect with a younger Chinese consumer by working with Liu Yifei, who’s staring in Disney's Mulan. Read More
How Should Luxury Brands Represent Masculinity in China?
Luxury brands have been widely using “Little Fresh Meat” to rejuvenate their brand images as well as attract their legions of fans. Read More
Chinese Whispers: Dior Utilized Huawei’s Digital Marketing Platform for Latest Runway Show, and More
The French luxury powerhouse Christian Dior became the first mega luxury brand in China that utilized Huawei's digital marketing service. Read More
LVMH Uses WeChat to Find Luxury Sales Stars of the Future
LVMH launched a WeChat Mini Program to attract student talent interested in working in the luxury and fashion industries in China. Read More
LVMH Reports Strong First Quarter Despite Slowing Economy
LVMH Moët Hennessy Louis Vuitton reported Q1 2019 financial results, and the results should ease concerns about a slowing luxury market in China. Read More
Chinese Whispers: LVMH-owned Chaumet Embraces WeChat E-commerce Sales, and More
Chaumet, the premium jewelry brand owned by LVMH, has started to sell jewelry pieces on WeChat to wealthy Chinese consumers this week. Read More
Louis Vuitton, Chanel and Others Awarded Luxury Tender Contracts from Airport Authority Hong Kong
Airport Authority Hong Kong has awarded contracts to a star-studded line-up comprising many of the world’s most famous luxury brands. Read More
Cartier Plugs into Virtual Reality to Sell Historical Watch Story to China
With the help of VR, Paris watchmaker Cartier opened to let consumers immerse in the narrative behind the company’s Santos watch collection, which cost up to about $57,800 (RMB 402,000). Read More
Celebrity Weddings: A (Renewed) Opportunity for Luxury Product Placement
A highly-anticipated celebrity wedding ceremony in Vienna, Austria took China’s social media by storm, benefitting luxury brands like Chloé, Roger Vivier and Ermenegildo Zegna. Read More
