chaumet
Are Hard Luxury Brands Doing Enough To Engage China’s Gen Z?
Chinese luxury consumers, in particular the younger demographic, are placing a much higher value on brand experience, services and design than ever before. Read MoreLuxury Takes A Bite Out Of The Latest Collab Trend: 5-Star Afternoon Tea
Five-star afternoon tea collabs have proven to be an organic traffic-driving formula. From De Beers to Chaumet, brands are helping themselves to the magic. Read MoreHow Chaumet Consolidates Brand Value Through New Paris Exhibition
Chaumet mounted a botany-themed exhibition in Paris and a satellite in Beijing. Jing Daily explores the vision behind the house’s artistic initiative. Read MoreWhen It Comes To Hard Luxury, China’s Digital Natives Want Real-Life Experiences
The common thread uniting hard luxury pop-ups is that their primary considerations are footfall and brand education rather than immediate sales. Read MoreChina’s Most Memorable Luxury Events of 2021
From physical runways to large-scale exhibitions hosted by luxury houses, Jing Daily spotlights China's six most memorable events of 2021. Read MoreHow Chaumet Set the Bar for Luxury Legacy Exhibitions in China
Forward-thinking online sales tactics have been booming in China lately. But Chaumet is forging a plan for longer-term relationships with local customers. Read MoreFrench Jeweler Chaumet Makes Daring Move on WeChat E-Commerce
Parisian jeweler Chaumet launches an e-commerce platform on WeChat ahead of the “520” holiday. Will this move change how hard luxury is purchased? Read MoreChaumet’s New “Mulan” Approach in China
Chaumet, the French jewelry company, hopes to connect with a younger Chinese consumer by working with Liu Yifei, who’s staring in Disney's Mulan. Read MoreHow Should Luxury Brands Represent Masculinity in China?
Luxury brands have been widely using “Little Fresh Meat” to rejuvenate their brand images as well as attract their legions of fans. Read MoreChinese Whispers: Dior Utilized Huawei’s Digital Marketing Platform for Latest Runway Show, and More
The French luxury powerhouse Christian Dior became the first mega luxury brand in China that utilized Huawei's digital marketing service. Read More