chaumet

Parisian jeweler Chaumet launches an e-commerce platform on WeChat ahead of the “520” holiday. Will this move change how hard luxury is purchased? Read More

Chaumet, the French jewelry company, hopes to connect with a younger Chinese consumer by working with Liu Yifei, who’s staring in Disney's Mulan. Read More

Luxury brands have been widely using “Little Fresh Meat” to rejuvenate their brand images as well as attract their legions of fans. Read More

The French luxury powerhouse Christian Dior became the first mega luxury brand in China that utilized Huawei's digital marketing service. Read More

LVMH launched a WeChat Mini Program to attract student talent interested in working in the luxury and fashion industries in China. Read More

LVMH Moët Hennessy Louis Vuitton reported Q1 2019 financial results, and the results should ease concerns about a slowing luxury market in China. Read More

Chaumet, the premium jewelry brand owned by LVMH, has started to sell jewelry pieces on WeChat to wealthy Chinese consumers this week. Read More

Airport Authority Hong Kong has awarded contracts to a star-studded line-up comprising many of the world’s most famous luxury brands. Read More

With the help of VR, Paris watchmaker Cartier opened to let consumers immerse in the narrative behind the company’s Santos watch collection, which cost up to about $57,800 (RMB 402,000). Read More

A highly-anticipated celebrity wedding ceremony in Vienna, Austria took China’s social media by storm, benefitting luxury brands like Chloé, Roger Vivier and Ermenegildo Zegna. Read More