changyu
Chinese Winery Boosts ‘Respectable’ Status With Wu Xiubo
The popular star of Finding Mr. Right has been enlisted as a brand ambassador to a Chinese winery hoping to gain from his sophisticated image. Read More
China’s Consumers Are Traveling More And Drinking Less With Top Homegrown Brands
A new report on the top 100 most valuable Chinese brands finds that a tourism boom is sparking success in the Chinese travel industry, but the government's continued anti-extravagance campaign is still putting a dent in Chinese wine and spirits. Read More
Why China May Solve—Not Cause—The Global Wine Shortage
Skyrocketing Chinese demand has been getting the blame for a global wine shortage, but Chinese winemakers may put that to a stop. Read More
Moutai Aims To Boost Sales Abroad—But Not To Foreigners
While Diageo has been working to market its Shuijingfang baijiu to Westerners, Moutai is also going global with a Paris investment. Read More
Chinese Wines Headed For UK Supermarkets
The negative stigma surrounding Chinese wine may start to dissipate as more bottles make their way from Ningxia to the aisles of British retailers. Read More
Chinese Wines Ready For Their International Close-Up
Less than a year after its Cabernet Gernischt wine was featured at the British supermarket chain Waitrose, Changyu is poised for a promotion of sorts in the UK. Read More
Britain Could Be Poised For An Asian Wine Boom
China may be better known for baijiu than Blaufränkisch, Thailand more for pad thai than Petit Rouge, and Japan for sake over Syrah, but with wine production in Asia increasing along with product quality, British wine industry watchers expect an import boom in the years ahead. Read More
Pressure Mounts For China’s Winemaking Hopefuls
Although upstart boutique wineries in China continue to gain accolades for the steadily increasing quality of their wine, and the country's massive Changyu is set to hit store shelves in Britain, consumer preferences and quality control concerns are putting greater pressure on domestic winemakers. Read More
Chinese Wine To Hit British Store Shelves
Following the success of two Indian wines stocked last year for its "World of Wines" shelves, the British grocer Waitrose will soon sell wines from China and Brazil. Read More
The Future Of Wine In China (Part 1)
Despite some headline-catching news, China’s wine market remains at an early stage of development. While this gives market participants an unprecedented opportunity to shape it to their advantage, it also increases the level of uncertainty under which key decisions must be made. Read More
