chanel
Should Luxury Brands be Worried About Revenge Saving?
What impact will revenge saving — now a buzz word in Chinese media — have on the greater luxury industry? Should luxury brands be worried about it? Read More
Can Burberry Weather the COVID-19 Storm by Discounting?
Burberry saw an early recovery thanks to China and South Korea. However, their current growth remains questionable as the brand deploys steep discounts. Read More
UPDATE: Luxury Stores Are Reopening In France, With No Chinese Tourists In Sight
French luxury stores are reopening, but without their biggest spenders—Chinese shoppers. So, who can they turn to now? Read More
Can Increasing Prices Help Luxury Brands?
After a Louis Vuitton price increase, More luxury brands are rumored to follow suit—regionally and globally. But will Chinese shoppers keep spending? Read More
When Will Hong Kong’s Luxury Retail Market Recover?
Hong Kong’s luxury retail sales plunged at the beginning of 2020 due to the double whammy of social unrest and the COVID-19 outbreak. Will it ever recover? Read More
Is This the End Of Runway Shows?
Runway shows, once a staple of the fashion industry, are now under fire for being wasteful and ineffective. But what would take their place? Read More
What Happens When Luxury Becomes too Accessible?
The "democratization of luxury" has led younger, global consumers to view luxury differently — and brands must adapt to meet their needs. Read More
How These Five Campaigns Celebrated Women Empowerment This International Women’s Day
To mark this year's International Women's Day, local brands leveraged the growing empowerment and self-consciousness among Chinese female consumers. Read More
Chanel’s International Women’s Day Ad Flop
On International Women’s Day, a Chanel perfume ad was called out by Chinese netizens for its “poor copywriting,” even stating that it was “misogynistic.” Read More
At Paris Fashion Week, Brands Tap Online Celebrity Power
Having taken notes from other contenders this fashion season, brands are tapping into the power of Chinese celebrities and KOLs for social engagement. Read More
