chanel
Lessons From The Most Valuable Luxury Brands In 2021
BrandZ/Kantar just published a list of this year’s most valuable luxury brands, and the leaders share many secrets to selling luxury today. Read More
Sneak Peak: How Millionaires Define Luxury in 2021
Agility Research & Strategy has released its 2021 luxury report, giving us a peek at how global millionaires plan to spend over the coming year. Read More
WeChat Leapfrogs Chanel To Become Top China Brand
It’s a new dawn for luxury, with WeChat overtaking the storied French luxury label Chanel atop Campaign Asia-Pacific's list of top-100 brands in China. Read More
Predicting The Future Of Daigou Shopping
When COVID-19 brought the world to a standstill, it did the same to daigou sellers. So what is the future for this once-lucrative industry? Read More
Another Chinese Shopper Protests Hermès Sales Tactics
Hermès’ “peihuo 配货” sales tactic, which forces buyers to accumulate transactions to get access to its iconic bags, is under attack in China. Read More
Why Water Isn’t Just Water When It’s Chanel
A bottle of water averages around $2.50. Yet, here’s why Chanel’s No.5 L’Eau was $75 — and why that was too little. Read More
Chanel’s Centennial No. 5 Collection Sells Out in China
For its No.5’s 100th Anniversary, Chanel launched a limited-edition capsule collection called Chanel Factory 5 — and it’s already sold out in China. Read More
Chanel Hosts A Chengdu Electro Music Party For Watch Launch
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Louis Vuitton Reinvents Its Travel Origins Amid Pandemic Restrictions
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms —… Read More
Who’s Winning The Male Fragrance Race In China?
Male fragrance is one of China’s fastest-growing sectors, with staggering 117-percent growth in the first quarter of 2021. But what names are winning? Read More
