chanel
Chanel Hosts A Chengdu Electro Music Party For Watch Launch
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Louis Vuitton Reinvents Its Travel Origins Amid Pandemic Restrictions
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms —… Read More
Who’s Winning The Male Fragrance Race In China?
Male fragrance is one of China’s fastest-growing sectors, with staggering 117-percent growth in the first quarter of 2021. But what names are winning? Read More
Chanel, It’s Not Your Apology to Accept
President of fashion at powerhouse Chanel, Bruno Pavlovsky, stands with DJ Michel Gaubert following his apology over racist actions. Read More
Why Luxury Brands Overlook These Non-HNWI Spenders
Luxury brands have been primarily focused on High Net Worth Individuals (HNWI), but are they missing out on other important segments in China? Read More
Luxury’s Go-to DJ Faces Backlash For Racist Post
Fashion’s favorite DJ, Michel Gaubert, has been caught up in a controversial post, which shows him wearing a paper “Asian face” mask. Read More
Auction Houses Embrace Luxury Fashion as New Frontier
In 2020, online luxury sales have brought new consumers to the likes of Sotheby’s, Christie’s, and Phillips. How are they going to continue in 2021? Read More
Sizing Is Killing Your Brand
Incorrect sizing is one of the leading reasons for returns in fashion. Jing Daily tackles how brands can get Chinese consumers their correct sizes. Read More
The Return Of Luxury Brick-And-Mortar: 4 Reasons To Go Back
When the world reopens, luxury brick-and-mortar will rebound swiftly, but returning consumers will expect to find something completely different. Read More
Does Chanel’s Art Focus Have China In Mind?
Luxury brand Chanel launches two new cultural endowments which will build valuable brand equity, especially among Chinese consumers. Read More
