chanel
The Douyin KOL Helping Luxury Tap China’s Lower-Tier Cities
The Douyin KOL @diandilahai is offering a gateway to luxury through his humorous recreations of high fashion campaigns. It’s frivolous, but luxury should be watching. Read More
Netizens Scrutinize Adidas x Gucci Collab
Even though netizens can’t buy it yet, the Adidas x Gucci luxury umbrella is trending on Weibo with 130 million views. Is it just a storm in a teacup? Read More
Furious Chinese Netizens Are Boycotting Lululemon
Lululemon is topping Weibo’s hot search after being fined for selling substandard products in China. Will it lose Chinese shoppers’ trust? Read More
The Resale Market Is Booming. Why Isn’t Luxury Taking Note?
Chanel has announced another price increase. But this is sure to backfire as Chinese youth have found alternative sources of luxury in the resale market. Read More
Why Modern Collectibles Are Built for Gen Z
As young consumers swap exclusivity for inclusivity, brands need to learn to exchange inflated prices for authentic cultural value. Read More
Chanel’s Elitist Store Policy Is Misguided
Chanel has released a new policy in South Korea whereby customers need permission to purchase in the store. Would it dare implement this in China? Read More
Domestic Brands Are the Future of China’s Luxury Fragrance Market
An evolution in consumer tastes is boosting sales of high-end Chinese fragrance makers, threatening the dominance of entrenched foreign luxury brands. Read More
Is a Bottega Veneta Bag Worth a Classic Chanel? China Is Not So Sure
Bottega Veneta has unveiled its latest handbag, Kalimero. With a price tag almost equivalent to Chanel's Classic Flap bag, can it become the next It bag? Read More
Chinese Shoppers Line Up for Louis Vuitton After Price Hike
Louis Vuitton is the latest luxury giant to raise its prices in 2022, following Dior and Hermès. But will Chinese consumers keep buying? Read More
How Louis Vuitton, Nike & Sotheby’s Tamed the Metaverse
The metaverse will be even more unforgiving to bad brand storytelling. Fortunately, Louis Vuitton, Nike, and Sotheby’s have this figured out. Read More
