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6 Male Luxury Brand Ambassadors in China You Need to Know
International brands are increasingly eager to secure partnerships with leading celebrities to reach Chinese consumers, especially the younger generations. Read More
WeChat Launches Ad Bidding for ‘Mini Programs Nearby,’ But Will It Be Profitable for Luxury Brands?
WeChat has begun offering brands an ad bidding feature on its mini program app, but will the ads boost sales for luxury brands when mini program itself has yet to catch on? Read More
Luxury Brand Hierarchy Explained by Chinese Classroom Culture
This nifty chart explains the hierarchy of luxury brands through a comparison that almost everyone in China understands deeply: classroom culture. Read More
After ‘Racist’ Video, Hadid Sisters’ Selection for China’s Victoria’s Secret Show Causes Stir
Today on social media, Chinese consumers are talking about the Hadid sisters' lineup in Shanghai Victoria's Secret Fashion Show and Jay Chou's Weibo post. Read More
How China’s Wealthy Online Shoppers Buy Depends on Where They Live
Wealthy Chinese luxury consumers have demonstrated huge regional differences when it comes to what they buy online, according to a recent report by Tmall. Read More
The Winners and Losers in Luxury WeChat Campaigns This Week
We pick the winners and losers in luxury brand WeChat campaigns from this week based on pageviews, originality, and the level of engagement. Read More
MGM’s New Macau Resort Promises to Offer Asia’s First “Dynamic Theatre” Experience
MGM's new Cotai location promises to be a comprehensive entertainment center and reflects the changing nature of Macau's tourist industry. Read More
Here’s What’s Inside the Chinese Millennial’s Paris Shopping Bag
Young Chinese shoppers in Paris are using social media to look for fashionable 'souvenirs' that are going to help them stand out, and luxury brands are starting to take note. Read More
Interview Mag Criticized for ‘Racist’ Chanel Photoshoot
Photographs shot by Billy Kidd in the August issue of Interview Magazine are being criticized for furthering Asian racial stereotypes. Read More
Dior is the Top Relevant Luxury Brand Among China’s Generation Z, Report Says
A new report by RTG Consulting shows that luxury brands need to keep abreast of the cultural values of Chinese millennials if they want to stay relevant. Read More
