chanel
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10 Standout Fashion Moments for Chinese Stars in the History of Cannes
From Gong Li in Saint Laurent to Fan Bingbing in Laurence Xu, here are 10 memorable fashion moments of Chinese stars who graced the red carpet at Cannes. Read More -
Can Chinese Artists Lead Luxury Brands into New Territory?
Western luxury brands look to Chinese contemporary artists to tap emerging markets. Read More -
6 of the Most Controversial Luxury Collaborations With Chinese Celebrities
While luxury brands often collaborate with Chinese celebrities, here are six partnerships that caught our attention for having stirred up controversy. Read More -
China’s ‘Kim Kardashian’ Sparks Controversy as Dior’s New Brand Ambassador
Since French luxury brand Christian Dior appointed Angelababy as its China ambassador, the response on social media has been fierce. Read More -
From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat
Chanel is bringing WeChat followers to a pop-up store in Shanghai, while Mei.com is using fashion influencers to dish out style tips. Read More -
The Game of Naming Luxury Brands in China
Brands are often faced with the challenge of choosing an official Chinese name. But why is it necessary to have one in the first place? Read More -
6 Ways Luxury Brands Use WeChat for Marketing Campaigns in China
From O2O and KOLs, to gamification and Moments ads, here's how luxury brands are using WeChat to reach China's digital natives. Read More -
Luxury Brands Are Beginning to Embrace WeChat’s New Multimedia Moments Ads
Chanel, Miu Miu, and YSL are among the brands trying out WeChat's upgraded Moments advertising platform, which provides luxury labels with a new toolkit for marketing to Chinese consumers. Read More -
Report: Chanel, Prada Among Brands Chinese HNWIs Most Aspire to Buy in 2017
Agility Research and Strategy's "Affluent Insights Millionaire Report" shows China's millionaires spent about US$9.5 billion on luxury fashion and jewelry and watches alone in 2016. Read More -
How China’s E-Commerce Giants Are Catering to Online Shoppers at Every Step
A new study tests Burberry's website, JD.com, and other e-commerce platforms for how in tempo they are with online purchasing behaviors in China. Read More
