chanel
-
4 Times Luxury Brands Wowed Chinese Consumers with Over-the-Top Experiential Events
An increasing number of luxury brands have started rolling out over-the-top experiences, like exhibitions and edgy performances, to wow Chinese consumers. Read More -
Chinese Startup Gets Over $4 Million to Help KOLs Run Their Business
A Chinese startup has raised over $4 million to help fashion bloggers sell luxury goods through their own social media channels. Read More -
Chinese Millennials Covet Dior, Prada When Shopping Abroad
Dior, Prada, Gucci and Coach are the top brand picks for Chinese millennials shopping abroad, according to a recent WeChat survey. Read More -
In China, Premium Cosmetics Surpassed Mass Beauty Brands in 2016
While mass beauty labels beat out luxury brands globally, a new report shows the opposite was true in China, where people are increasingly aware of beauty. Read More -
10 Standout Fashion Moments for Chinese Stars in the History of Cannes
From Gong Li in Saint Laurent to Fan Bingbing in Laurence Xu, here are 10 memorable fashion moments of Chinese stars who graced the red carpet at Cannes. Read More -
Can Chinese Artists Lead Luxury Brands into New Territory?
Western luxury brands look to Chinese contemporary artists to tap emerging markets. Read More -
6 of the Most Controversial Luxury Collaborations With Chinese Celebrities
While luxury brands often collaborate with Chinese celebrities, here are six partnerships that caught our attention for having stirred up controversy. Read More -
China’s ‘Kim Kardashian’ Sparks Controversy as Dior’s New Brand Ambassador
Since French luxury brand Christian Dior appointed Angelababy as its China ambassador, the response on social media has been fierce. Read More -
From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat
Chanel is bringing WeChat followers to a pop-up store in Shanghai, while Mei.com is using fashion influencers to dish out style tips. Read More -
The Game of Naming Luxury Brands in China
Brands are often faced with the challenge of choosing an official Chinese name. But why is it necessary to have one in the first place? Read More
