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China and South Korea are the two countries that have recovered from COVID-19 the fastest, but their luxury market rebounds look quite different. Read More

Moncler created a series of online and offline events as a way to maximize exposure for a new product drop, and they garnered impressive results. Read More

Paris couture shows are being staged online from July 6 to July 9, and Dior garnered exceptional praise from Chinese audiences for its online presentations. Read More

Brands have avoided working directly with daigou for a long time due to legitimate long-term concerns, but will pressures from COVID-19 change their minds? Read More

As China’s voucher scheme drives the local spending demand, how can brands leverage this opportunity to accelerate their recovery in China’s market? Read More

“World-weariness” is a hot new aesthetic category that Chinese Gen Zers are relating to, but can Western luxury fashion brands take advantage of this trend? Read More

What impact will revenge saving — now a buzz word in Chinese media — have on the greater luxury industry? Should luxury brands be worried about it? Read More

Burberry saw an early recovery thanks to China and South Korea. However, their current growth remains questionable as the brand deploys steep discounts. Read More

French luxury stores are reopening, but without their biggest spenders—Chinese shoppers. So, who can they turn to now? Read More

After a Louis Vuitton price increase, More luxury brands are rumored to follow suit—regionally and globally. But will Chinese shoppers keep spending? Read More