chanel
Chanel Takes on the Resale Market With One Bag per Person per Year Policy
Chanel is now limiting the number of purchases for its most popular handbags to one of each per customer per year. Will more brands follow suit? Read More
To Reach Chinese Big Spenders, Luxury Brands Should Open Their Vaults
Archive collections are becoming a popular way for brands to surprise and delight an easily bored, e-commerce reliant global consumer base. Read More
Does Swapping Celebrities Damage Your Brand?
Luxury names lean heavily on celebrities in China, so does it matter when they need to cut ties with a big name and drop in another? Read More
Is Tennis Champion Emma Raducanu Luxury’s Latest Savior in China?
Gen Z tennis champion Emma Raducanu is set to become one of the world’s most marketable sports stars and is already courting luxury houses and labels. Read More
Aha Lolo: The Influencer Duo Popularizing Fashion Criticism In The Digital Era
In an age of post-pandemic digital transformation, the Chinese influencer duo Aha Lolo has been heavily disrupting traditional fashion criticism. Read More
Scent of a Winner? Chanel Perfume Show Enchants China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Read More
Forget Gender-Neutral Fashion. Chinese Men Want Women’s Clothes
Chinese men have turned to women’s clothes for inspiration. But can brands capitalize on this trend while the government pushes traditional masculinity? Read More
Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond
K-Pop stars have become the hottest trend in luxury fashion, with the double purpose of winning over Asian customers and Gen Zers. Read More
Lessons From The Most Valuable Luxury Brands In 2021
BrandZ/Kantar just published a list of this year’s most valuable luxury brands, and the leaders share many secrets to selling luxury today. Read More
Sneak Peak: How Millionaires Define Luxury in 2021
Agility Research & Strategy has released its 2021 luxury report, giving us a peek at how global millionaires plan to spend over the coming year. Read More
