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Trump’s policies and COVID-19 have pushed Chinese students to pursue advanced degrees outside the US, which is hurting the country’s luxury market. Read More

With Chinese consumers largely glued to livestreams and television programs and films at home, brands have been thrust into the country’s digital sphere. Read More

Luxury houses face a dilemma: Should they make short-term business decisions by discounting goods or defend their brand images for long-term sustainability? Read More

China and South Korea are the two countries that have recovered from COVID-19 the fastest, but their luxury market rebounds look quite different. Read More

Moncler created a series of online and offline events as a way to maximize exposure for a new product drop, and they garnered impressive results. Read More

Paris couture shows are being staged online from July 6 to July 9, and Dior garnered exceptional praise from Chinese audiences for its online presentations. Read More

Brands have avoided working directly with daigou for a long time due to legitimate long-term concerns, but will pressures from COVID-19 change their minds? Read More

As China’s voucher scheme drives the local spending demand, how can brands leverage this opportunity to accelerate their recovery in China’s market? Read More

“World-weariness” is a hot new aesthetic category that Chinese Gen Zers are relating to, but can Western luxury fashion brands take advantage of this trend? Read More

What impact will revenge saving — now a buzz word in Chinese media — have on the greater luxury industry? Should luxury brands be worried about it? Read More