chando
What Brands Need To Know About Young China’s Surgery Boom
Unlike the West’s focus on individuality, a unified standard of beauty haunts Chinese women, so they require different messaging from Western brands. Read More
The New Wellness Trend In China Is Beauty Snacks
China’s young, beauty-obsessed consumers are open to any skincare concept that gives them an edge, and now they’re turning to edible beauty snacks. Read More
Can Revlon Do Enough in China to Stay Afloat?
The cosmetics brand Revlon managed to stave off bankruptcy — for now — but is it doing enough in China to secure its future? Read More
What Luxury Brands Can Learn From Homegrown Beauty Brand Chando?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns from the likes of NEIWAI, MAOGEPING, and CHANDO. Read More
How Chinese Skincare Brand Chando Uses Private Traffic to Draw and Engage Customers
Chinese skincare brand Chando combines WeChat marketing, livestreaming, and WeChat groups to create its own pool of private traffic. Read More
The Secrets of Top-Selling Chinese Beauty Brands
As Chinese consumers grow less enthusiastic about global beauty brands, emerging domestic players are gaining market share? But how? Read More
How These Five Campaigns Celebrated Women Empowerment This International Women’s Day
To mark this year's International Women's Day, local brands leveraged the growing empowerment and self-consciousness among Chinese female consumers. Read More
The New Generation of C-Beauty
C-beauty (Chinese beauty) products used to be considered low-priced alternatives to top-shelf international brands — but no longer. Read More
6 Beauty Industry Trends in China Brands Must Know
Beauty is booming in China, but there are new developments in this lucrative market that beauty brands should be aware of right now. Read More
Why Natural Skincare Brands are Targeting China
Organic and green skincare is increasingly important to Chinese consumers, but can new beauty brands compete with massive, entrenched global brands? Read More
