Champion
Introducing Chinese Youth’s Latest Buzzword — Emo
China’s newest trending buzzword with young people is “Emo,” suggesting a growing struggle in their social and work lives. But can luxury brands help? Read More
Can Fashion Brands Find Their Groove in China’s Street Dance Scene?
China’s biggest dance show, Street Dance of China, is winning more fans in its fourth season. Could this become luxury fashion’s new battleground? Read More
What Luxury Needs to Know about China’s Slasher Generation
More and more Chinese millennials have started to adopt a “Slasher” lifestyle that enables them to have more than one job — or identity. Read More
