cha ling
Luxury Symposium: Opportunities and Challenges of the Greater China Luxury Market in 2020
Over 200 brands and retailers in the APAC regions gathered at the 4th edition of Luxury Symposium in Hong Kong to learn about the luxury market in China. Read More
Successful “Heritage” Marketing Resonates with Consumers in China
For heritage brands in China communicating a brand’s legacy without overexposing the brand in the digital sphere has become a continuous struggle. Read More
Organic Beauty is Trending, But Who Can China’s Consumers Trust?
Luxury brands are looking to cash in on all-natural beauty products that are starting to gain popularity among China's consumers. Read More
Niche French Brands Take a Bet on JD.com’s TopLife
Perrin Paris and Cha Ling are two of the smaller brands to join TopLife this early in its development. What motivated the decision? Read More
LVMH-Owned Sino-French Beauty Brand Opens First Store in Mainland China
Cha Ling, a high-end skincare brand owned by LVMH and inspired by a rare Chinese tea, finally launched in China with a store in Shanghai. Read More
LVMH’s New Sino-French Eco Beauty Brand Cha Ling Taps Into Power of Pu’er Tea
Backed by luxury conglomerate LVMH, new cosmetics brand Cha Ling sources its ingredients from ancient 500-year-old tea trees in Yunnan as it emphasizes forest preservation. Read More
