cha ling
Successful “Heritage” Marketing Resonates with Consumers in China
For heritage brands in China communicating a brand’s legacy without overexposing the brand in the digital sphere has become a continuous struggle. Read More
Organic Beauty is Trending, But Who Can China’s Consumers Trust?
Luxury brands are looking to cash in on all-natural beauty products that are starting to gain popularity among China's consumers. Read More
Niche French Brands Take a Bet on JD.com’s TopLife
Perrin Paris and Cha Ling are two of the smaller brands to join TopLife this early in its development. What motivated the decision? Read More
LVMH-Owned Sino-French Beauty Brand Opens First Store in Mainland China
Cha Ling, a high-end skincare brand owned by LVMH and inspired by a rare Chinese tea, finally launched in China with a store in Shanghai. Read More
LVMH’s New Sino-French Eco Beauty Brand Cha Ling Taps Into Power of Pu’er Tea
Backed by luxury conglomerate LVMH, new cosmetics brand Cha Ling sources its ingredients from ancient 500-year-old tea trees in Yunnan as it emphasizes forest preservation. Read More
