Céline

Zynn, the international version of the Chinese short video app Kuaishou is sweeping the social media battleground, but should Western brands tap into it? Read More

“World-weariness” is a hot new aesthetic category that Chinese Gen Zers are relating to, but can Western luxury fashion brands take advantage of this trend? Read More

As chief executive of a fashion giant’s experimental retail arm, Yvonne Gan has seen it all in China's fast-paced luxury fashion industry. Read More

Having taken notes from other contenders this fashion season, brands are tapping into the power of Chinese celebrities and KOLs for social engagement. Read More

Luxury brands continued to experiment with WeChat Mini Programs in 2019, from AR participation to membership programs, we outline the year’s best efforts. Read More

According to LVMH, the group saw a 16 percent increase in revenue in Q3 of the year, reaching €38.4 billion (US$42.5 billion). Read More

Fashion week presents an opportunity for brands to connect with Chinese audiences. In Paris, some brands excelled while others missed the mark. Read More

Women are thriving atop the corporate ladder in China's new economy, but their tastes in luxury depend upon a mix of social mores past and present. Read More

After opening a WeChat account about two years ago, Celine finally launched its first-ever WeChat Mini-Program on July 8. Read More

The French luxury brand Celine recently unveiled its e-commerce service in Asia, which covers countries from China and Singapore to Japan. Read More