Céline
How Brands Can Avoid the Wrong Celebrity or Influencer in China
These days, China influencers have become a crucial investment. But how can luxury brands keep from picking the wrong one? Read More
LVMH Celebrates Its First Half 2021 Earnings. But Can Growth Continue?
LVMH, Louis Vuitton’s parent company, has done it again. It’s first half earnings for 2021 have beaten analysts’ expectations. Unsurprisingly, Asia continues to drive the luxury giant’s growth. Read More
Are Daigous Tanking China’s Luxury E-Commerce?
COVID-19 has made China’s online flagship stores a new focus for luxury. But with this shift, have daigous gone from minor annoyance to major hindrance? Read More
Hedi Slimane’s Celine Is Riding High in China — For Now
After three years under the helm of creative, artistic, and image director Hedi Slimane, CELINE experienced double-digit growth, driven by Chinese Gen Zers. Read More
The 5 Best Luxury Campaigns For China’s 520 Day
520 Valentine’s Day has become a go-to marketing occasion for luxury players that want to remain unique and relevant to local shoppers. Read More
2021 Could Be the Year of “Designer DTC”
In many ways, 2020 represented a turning point for direct-to-consumer (DTC) brands, particularly in China, as housebound consumers turned to online. Read More
Dior Learned To Localize In China – And Was Rewarded For It
The French fashion powerhouse Dior hasn’t been afraid of trying new initiatives in the lucrative Chinese market. And now, it’s a leader in localization. Read More
Launchmetrics Moves into China with PARKLU Acquisition
The acquisition of influencer analytics platform PARKLU by Launchmetrics illustrates the fashion industry’s reliance on the China market. Read More
Luxury Brands Have Only Scratched The Surface of China’s E-Commerce
China's e-commerce system thrived during China’s coronavirus lockdown, showing that the luxury market has a promising future with many more possibilities. Read More
Luxury Brand Rivalries Heat Up During Chinese Valentine’s Day
This year’s Chinese Valentine’s Day has become a peak selling moment as luxury brands look to leverage the rapid recovery of China’s market. Read More
