celebrity
China’s Crackdown on Celebrity Culture is Just Getting Started
Despite forcing a major rethink of marketing with celebrities, China's ongoing crackdown may ultimately be a net positive for luxury brands in China. Read More
How COVID-19 Changed The KOL Industry In 2020
In 2020, COVID-19 disrupted the dynamics between KOLs, brands, and customers. Now, the role of KOLs is drastically shifting in China. Read More
The Wang Han Scandal Delivers Another Blow To Celebrity Livestreaming
Chinese TV host Wang Han stirred controversy recently after receiving a $15,000 fee to host a livestream where most of the sales were returned. Read More
Menswear Is The Hot Womenswear Trend In China
Young Chinese women are now adopting men’s fashion as the latest trend, which is called “Mengmei Style.” But can luxury brands seize this opportunity? Read More
5 Tips For Choosing The Best KOL Livestreamer
Choosing the right KOL livestreamer can be tricky for brands working in China, but these five tips can help you find the best fit. Read More
The Art of Content and Commerce in China
In partnership with Farfetch, Jing Daily's second CEO breakfast series discussed the future of content and commerce in China. Read More
3 Reasons Huang Xiaoming Was the Wrong Choice for South Australia Tourism
Angelababy's husband, Huang Xiaoming, has 54 million Weibo followers. However, he may not be a good ambassador for South Australia tourism. Read More
Do Netizens-next-door Make Good Luxury Ambassadors?
Chinese online influencers, aka wang hong, are playing a growing role in luxury marketing, but are they really such a good fit? Read More
Chinese Actress Fan Bingbing Prepares U.S. Lawsuit Against Exiled Tycoon Guo Wengui
Chinese actress Fan Bingbing, darling of luxury brands, says that Guo Wengui's statements that she slept with an anti-graft agent are false. Read More
KOLs and Celebrities Shouldn’t Replace Your China Strategy
Buzzworthy names in China's celebrity scene no doubt have high appeal for brands, but making the most of your China strategy must go beyond the photo shoot. Read More
