celebrity
Wang Yibo Denies Rumors Of Involvement In Sex Scandal
On Weibo, the hashtag “Wang Yibo’s team refutes rumors” (#王一博方辟谣#) has gained over 850 million views as the young actor works to clear his name. Read More
What Luxury Can Learn From Yuan Bingyan’s Tax Scandal
After Zhao Wei, Viya, and Deng Lun, another star has been caught by China’s tax investigation into top celebrities and online influencers — Yuan Bingyan. Read More
China’s Crackdown on Celebrity Culture is Just Getting Started
Despite forcing a major rethink of marketing with celebrities, China's ongoing crackdown may ultimately be a net positive for luxury brands in China. Read More
How COVID-19 Changed The KOL Industry In 2020
In 2020, COVID-19 disrupted the dynamics between KOLs, brands, and customers. Now, the role of KOLs is drastically shifting in China. Read More
The Wang Han Scandal Delivers Another Blow To Celebrity Livestreaming
Chinese TV host Wang Han stirred controversy recently after receiving a $15,000 fee to host a livestream where most of the sales were returned. Read More
Menswear Is The Hot Womenswear Trend In China
Young Chinese women are now adopting men’s fashion as the latest trend, which is called “Mengmei Style.” But can luxury brands seize this opportunity? Read More
5 Tips For Choosing The Best KOL Livestreamer
Choosing the right KOL livestreamer can be tricky for brands working in China, but these five tips can help you find the best fit. Read More
The Art of Content and Commerce in China
In partnership with Farfetch, Jing Daily's second CEO breakfast series discussed the future of content and commerce in China. Read More
3 Reasons Huang Xiaoming Was the Wrong Choice for South Australia Tourism
Angelababy's husband, Huang Xiaoming, has 54 million Weibo followers. However, he may not be a good ambassador for South Australia tourism. Read More
Do Netizens-next-door Make Good Luxury Ambassadors?
Chinese online influencers, aka wang hong, are playing a growing role in luxury marketing, but are they really such a good fit? Read More
