celebrity scandals
Deng Lun, Face of Bulgari and Roger Vivier, Fined $16.6 Million for Tax Evasion
On March 15, Deng Lun, brand ambassador of Roger Vivier and Bulgari, was fined $16.6 million for tax evasion. How should Maisons respond to the PR crisis? Read More
Olympic Skier Eileen Gu Is China’s Hottest Commodity
Skier Eileen Gu is such a unique talent, many believe she’ll become the “savior” of the scandal-ridden celebrity branding market in China. Read More
China’s Biggest Celebrity Controversies in 2021
2021 was quite the year for celebrity controversies in China. Here, Jing Daily looks at the top moments of the year that has passed. Read More
Jing Daily’s Top 5 Super-Duper Articles for 2021
Do you think you can tell which Jing Daily article got the most reads out of our 2021 top 5? Read More
Will Viya’s $210 Million Tax Fine Rattle China’s Livestreaming Industry?
Viya, China’s “queen of livestreaming,” has been fined $210.2 million for tax evasion. But what does that mean for China’s once-booming livestream economy? Read More
Can Luxury Learn From McDonald’s Viral Cat House?
As McDonald’s latest limited edition “Cat House” goes viral, “pet pampering” looks like the gateway to China’s Gen Zers. Should brands follow suit? Read More
Top Livestreamers Get ‘Canceled’ for Tax Evasion
After being slapped with massive fines by China’s tax authorities, two top livestreamers are now getting canceled on local social media. Brands beware! Read More
Introducing China’s Top Virtual Idols: Ayayi and Luo Tianyi
Following China’s crackdown on the entertainment industry, celebrities have become an unsafe option for brands. But are virtual idols a safer one for them? Read More
Does Swapping Celebrities Damage Your Brand?
Luxury names lean heavily on celebrities in China, so does it matter when they need to cut ties with a big name and drop in another? Read More
With Kris Wu & Other Idols Tainted, What’s Luxury’s Next China Strategy?
Top-tier idols were powerful marketing tools in China until scandal struck. So what are some smart future strategies for luxury houses? Read More
