celebrity marketing
C-Beauty Surpass International Brands For The First Time
For the first time, Chinese beauty labels surpassed international competitors in online GMV, with Florasis and Perfect Diary topping the list. Read MoreNars Cosmetics Faces PR Nightmare in China After Hosting Weed-Smoking Celeb
NARS Cosmetics got caught up after inviting a Taiwanese celebrity infamous for a 2014 drug bust to its recent new product launch. Read More