celebrity influencers
How Global Luxury Retailers Entice Chinese Shoppers
Jing Daily highlights three China-oriented solutions that have been successfully implemented by international luxury retail disruptors post-pandemic. Read More
Chanel’s International Women’s Day Ad Flop
On International Women’s Day, a Chanel perfume ad was called out by Chinese netizens for its “poor copywriting,” even stating that it was “misogynistic.” Read More
The Top 5 Ways WeChat Pros Grow their Comments Sections
Having a WeChat Official Account is a must-have for any brand in China and growing the comments section to interact with readers is a must. Here’s how: Read More
Part II: The 6 Female Instagram Stars Taking China By Storm
For big fashion houses like Gucci, Prada and Yves Saint Laurent, female influencers are essential in the celebrity-driven luxury goods market. Read More
