celebrity endorsements
Su Yiming Is the Rebel That Luxury Needs
Thanks to his standout performance at the Olympics and his cool-kid attitude, Chinese snowboarder Su Yiming is set up for future luxury sponsorships. Read More
How Luxury’s Top CEOs Tackled China in 2021
With COVID-19 variants disrupting business in 2021, luxury CEOs weathered the storm by expanding their footprint in China. Here’s how brands bounced back. Read More
How Chaumet Set the Bar for Luxury Legacy Exhibitions in China
Forward-thinking online sales tactics have been booming in China lately. But Chaumet is forging a plan for longer-term relationships with local customers. Read More
Why SK-II’s Storytelling Still Resonates With Chinese Consumers
In an industry that thrives on newness, SK-II takes a different approach with its “My PITERA Story” campaign — and it's winning in China. Read More
Beijing Cancels Actress Zhao Wei. Is No Star Safe?
China has weathered a series of idol and celebrity scandals, and the reactions have been swift and strong. Where does that leave luxury ambassadorships? Read More
What’s China Got Against Rap? Just ask PG One, GAI & Cardi B
As China continues to clamp down on the entertainment industry, it’s now set to ban a host of songs it deems offensive at karaoke bars. Read More
Why Bling Never Went Out Of Fashion
Jing Daily outlines why bling will remain in style in China and should even be considered integral to luxury brand offerings. Read More
How Long Can Hermès Rely on Birkin’s Allure?
Hermès is diversifying its product categories in an attempt to recruit younger consumers and mitigate its iconic bag’s potential decline in the future. Read More
Forevermark Teams Up With Chinese Supermodel Liu Wen For “A Promise Shared” Campaign
With its new campaign, Forevermark appears to be trying to build its brand in China around the idea of a "promise" that the company cares about the way its diamonds… Read More
