celebrity endorsements
Beijing Cancels Actress Zhao Wei. Is No Star Safe?
China has weathered a series of idol and celebrity scandals, and the reactions have been swift and strong. Where does that leave luxury ambassadorships? Read More
What’s China Got Against Rap? Just ask PG One, GAI & Cardi B
As China continues to clamp down on the entertainment industry, it’s now set to ban a host of songs it deems offensive at karaoke bars. Read More
Why Bling Never Went Out Of Fashion
Jing Daily outlines why bling will remain in style in China and should even be considered integral to luxury brand offerings. Read More
How Long Can Hermès Rely on Birkin’s Allure?
Hermès is diversifying its product categories in an attempt to recruit younger consumers and mitigate its iconic bag’s potential decline in the future. Read More
Forevermark Teams Up With Chinese Supermodel Liu Wen For “A Promise Shared” Campaign
With its new campaign, Forevermark appears to be trying to build its brand in China around the idea of a "promise" that the company cares about the way its diamonds… Read More
