celebrity endorsement
Helena Rubinstein Sets The Bar For Nostalgia Marketing
Helena Rubinstein’s campaign film starring Faye Wong and directed by Wong Kar-wai drove significant social buzz on Chinese social media. Read More
After the Kris Wu Scandal, Bulgari Diversifies Celebrity Endorsements
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Read More
Can Prada Reach 6 Billion in Revenue Without China?
After years of downturns, Prada is going full speed ahead. But can the brand reach $6 billion in revenues over the next four to five years? Read More
How LVMH Jewelry Brand FRED Conquered China
The first LVMH-owned jewelry brand, FRED, had a surprisingly good year in China. Read More
Is Celebrity Endorsement Enough For Brands To Elevate Their China Approach?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lanvin, Blank Me, and Swarovski. Read More
Keeping Up with the Daigous: an Industry in Flux
Four months after China enacted its first-ever e-commerce law to regulate daigou shoppers, we found the market is far from dead. Read More
China’s Short-Sighted Youngsters Are Raising Demand for Luxury Eyewear
More than 80 percent of 20-22 year olds in China have myopia, owing to an excessive use of phones and screens. For luxury eyewear brands, this means big business. Read More
Opinion: The Golden Period is Over for Celebrity Endorsement
Celebrity endorsement has been an effective way for luxury brands to market in China, but it may be changed for at least three reasons. Read More
How Brands Can Leverage Celebrity Endorsements In China
This week's "Thoughtful China" interviews several experts on branding with celebrities in the China market, as well as Arrow star Stephen Amell on his firsthand experience in the country. Read More
Weekend Sound Bites: Sketchy Celebrity Endorsements, Counterfeit Blues, and Censorship Headaches
Welcome to Jing Daily‘s Weekend Sound Bites: a rundown of what industry influencers were saying about the week’s top stories on the business of luxury and culture in China. Read More
